Social marketing study Questionnaire

One of the activities planned in the Comenius Multilateral Project "We promote our region and country-Europe Young creates a new lifestyle" ( ) involved conducting a survey regarding social marketing. Our school students participated in this survey.

Data on respondents One hundred students participated in this survey: 10 pupils are aged 15 years, the remaining 90 students aged boys and 61 girls participated. Most knew the term "social marketing“. All had been explained the term. (”Social marketing is utilization of marketing principles to influence human behavior in order to improve health or benefit society non-profit), for example: "Do not drink alcohol!” )

The applicants Questionnaires were applied by comenius project participants on April 2011.

1.Age/Sex of the students participated in this survey

2.Do you know the meaning of social marketing?

3. These types of campaigns can change the behavior of adolescents? Nr crt Option Nr options 1.High agreement 22 2.Agree73 3.Disagree5 4.Large disagreement 0

The answers are observed pupils' confidence in the beneficial effects of these social marketing campaigns. Remarks

4. What a teenager can be persuaded to change their behavior through the social marketing campaigns? Nr crt Option Nr options 1. With a sense of humor With positive emotions The negative emotions The scientific explanation 27

Remarks The opinions about register to address behavioral problems in social marketing campaigns are divided.

5. What kind of person should appear in social marketing campaigns? Nr crt OptionNr options 1Athletes5 2Popstars12 3Actors30 4Doctors26 5Friends, parents 37

Remarks I think it was more relevant answer to this question if friends and parents would have separate sections.

6. What is the best way for social marketing campaigns for teenagers? Nr crt OptionNr options 1 TV, radio 18 2 Newspapers and magazines 1 3 Internet 33 4 Leaflets, posters 4 5 Face to face 45

Remarks It notes that, traditional methods have no impact (newspapers, magazines, pamphlets), among adolescents; they are preferred modern ways of communication: Internet and television.

7. In your opinion, what are the most important topics of social marketing? Choose three topics! Nr crt The Campaign Name Nr options 1Anti-Drug Campaign64 2AIDS prevention campaign53 3Against child abuse49 4The campaign against smoking38 5Do not consume alcohol when driving!30 6Prevention of alcohol21 7Protecting the environment19 8Physical aggression13 9Anti-racism12 10Anorexia3

Remarks The options of our students have several explanations: - Optional courses are taught in our school: Drugs, Sex education, Health Education, students are therefore subject to the importance of these issues; -Our high school students, guided by teachers of biology, marked for many years, through contests, Anti-AIDS Day; The age makes them to be concerned about the fate of children;

8. Have you ever taken part in one of the following social marketing campaigns? Nr crt The Campaign Name Nr options 1Anti-Drug Campaign31 2AIDS prevention campaign29 3Against child abuse23 4The campaign against smoking13 5Do not consume alcohol when driving!9 6Prevention of alcohol9 7Protecting the environment5 8Physical aggression4 9Anti-racism2 10Anorexia0

Remarks These options reflect the concerns of the Romanian school for some issues of social marketing and leaving others in the background.

9. What do you think about prevention/ social marketing campaigns? Nr crt Option Nr options 1I'll try to follow advice67 2They helped me to change my attitude towards these issues. 28 3I do not trust these campaigns; they are exaggerated. 3 4I do not pay attention2

Remarks The responses to this question is logically correlated with the question of confidence in the beneficial effects of social marketing campaigns.

10 Appoint several social campaigns that are popular in your country! Nr crtDenumirea campanieiNr opţiuni 1Anti-Drug Campaign49 2The campaign against smoking44 3AIDS prevention campaign38 4Protecting the environment34 5Prevention of alcohol32 6Prevention of cervical cancer / breast31 7Preventing child abuse19 8For healthy food16 9Fighting aggression14 10Stop accidents!14

Remarks The rating obtained show the Romanian realities, it is because the knowledge and growing concerns in our school, but also in the Romanian media.

Comenius project participants in may 2011 High School “Aurel Rainu” Fieni