Media Consumption Habits Females Age Breaks 13+ 18-24 18-34 18-49 25-54 50+

Females (13+)

Best Video Device: Females Overwhelmingly Prefer TV Best Device for Watching Video All Respondents Females Television 75% 75% Computer 28% 28% Smartphone 5% 3% Tablet 8% 7% CAB 2013 Custom Study, Video Nation: Anytime, Anywhere, Anyplace. Females = Females 13+ BASE: Users of each device to watch video 205 Overall, which of the following is the best device for watching video? 

Television Ads Are “Judged” Most Memorable By Females “Device On Which Advertising Is Most Memorable” (Among Owners of Each Device) – Females Television Computer Smartphone Tablet CAB 2013 Custom Study, Video Nation: Anytime, Anywhere, Anyplace BASE: Watches video on device. Females = Females 13+ 1056 On which of the following devices do you find advertisements most memorable?

Television Has The Highest Advertising Acceptance Among Females “I Expect To See Advertising On This Device (Top 2 Box)” Females Television Computer Smartphone Tablet CAB 2013 Custom Study, Video Nation: Anytime, Anywhere, Anyplace BASE: Watches video on device. Females = Females 13+ 1000/1005/1010/1015 How much do you agree with the following statement - “I expect to see advertising on this device” – when watching video on a particular device? (Top 2 Box – strongly agree, agree)

Television Ads Encourage Further Investigation By Females and Ultimately Move Products Off the Shelves Females How Often? 53% Look up information online about an advertisement currently watching 55% Once a week or more 51% Shop online or purchase something they have seen on a show / advertisement they are currently watching 42% Once a week or more CAB 2013 Custom Study; Video Nation: Anytime, Anywhere, Anyplace. Females = Females 13+ 600 How often do you do each of the following while watching television? Please think about these activities as directly related to the show or an advertisement you are watching.

Women 18-24

Women 18-24 Spend Much More Time With Television Than Any Other Media Internet: comscore. Radio Source: RADAR ® 119, December 2013 © Copyright Nielsen Audio (M-Su, M-F, Sa/Su 24-Hour TSL Estimates, All Radio) Newspaper based on CAB Analysis of 2012 MRI Doublebase data fused with Media Audit (2012-2013) Source: CAB analysis of Nielsen Npower Live+7 pm level. Average Week in 1Q’14 Total Day

Women 18-24 Media Attitudes (% that agree with statement) Young Adult Females Love The Entertainment Value That Television Provides A majority of young females see Television as “a good escape” for “pure entertainment” Women 18-24 Media Attitudes (% that agree with statement) Source: 2013 GfK MRI Doublebase. Base: A18+

Women 18-24 Spend Over 18 Hours Per Week Watching Cable TV Programming; More Than 3x The Amount They Spend With Broadcast Source: CAB analysis of Nielsen Npower Live+7 pm level. 1Q’14 Total Day

Ad-Supported Cable Has The Vast Majority of Available TV GRPs Within The Women 18-24 Demo Source: CAB analysis of Nielsen Npower Live+7 pm level. 1Q’14 Total Day

Total Day Women 18-24 Rating W18-24 Cable Ratings Have Seen A Significant Increase Over The Last Ten Years While Broadcast Has Steadily Declined Total Day Women 18-24 Rating 10-Year Trend *Time period reflects 1Q only in each year Source: CAB Analysis of Nielsen Live+7 time period data. Broadcast reflects the “Big 4” in 1Q’04 and the “Big 4 + CW” in 1Q’09 & 1Q’14

Total Day Cable/Broadcast Women 18-24 Share Cable’s Share Against W18-24 Has Been Steadily Increasing Over The Last 10 Years While Broadcast Declines Total Day Cable/Broadcast Women 18-24 Share 10-Year Trend *Time period reflects 1Q only in each year Source: CAB Analysis of Nielsen Live+7 time period data. Share is based on sum of all cable & English-language broadcast impressions. Broadcast reflects the “Big 4” in 1Q’04 and the “Big 4 + CW” in 1Q’09 & 1Q’14

Top 5 Websites by Genre – W18-24 Across Genres, Branded Cable Content is the Most Sought After on the Internet For Women 18-24 Top 5 Websites by Genre – W18-24 Sports Sports Comedy General News Music Kids NBC Sports Network College Humor/Cracked CNN ToneMedia Disney Entertainment ESPN Adult Swim Yahoo! MTV CoolMath-Games.com USA Today Sports Cheezburger BuzzFeed Spotify Nickelodeon Kids & Teens Bleacher Report TheOnion.com NBC News Soundcloud PBSKIDS.org FOX Sports on MSN Comedy Central USA Today Fuse Poptropica Home Weather TV Entertainment Food Gaming Hearst Home Design The Weather Channel NBCU TV All Recipes EA Websites eHow Home & Garden Weatherbug A+E Networks BlogHer Food GSN ApartmentTherapy.com Accuweather ABC Food Network FreeRide Games Michaels.com MSN Weather TV Guide My Recipes Network Wild Tangent Media HGTV Spil Games Yahoo! Weather PBS.Org Foodie by Glam = Ad-supported cable brand Source: CAB analysis of comScore data, March 2014. Top sites by category

Women 18-34

Women 18-34 Spend Much More Time With Television Than Any Other Media Internet: comscore. Radio Source: RADAR ® 119, December 2013 © Copyright Nielsen Audio (M-Su, M-F, Sa/Su 24-Hour TSL Estimates, All Radio) Newspaper based on CAB Analysis of 2012 MRI Doublebase data fused with Media Audit (2012-2013) Source: CAB analysis of Nielsen Npower Live+7 pm level. Average Week in 1Q’14 Total Day

Women 18-34 Media Attitudes (% that agree with statement) Women 18-34 Love The Entertainment Value That Television Provides A majority of young females see Television as “a good escape” for “pure entertainment” Women 18-34 Media Attitudes (% that agree with statement) Source: 2013 GfK MRI Doublebase. Base: A18+

Women 18-34 Spend More Than 19 Hours Per Week Watching Cable TV Programming, Greatly Exceeding Their Time Spent With Broadcast Source: CAB analysis of Nielsen Npower Live+7 pm level. 1Q’14 Total Day

Ad-Supported Cable Has A Large Majority of The Available TV GRPs Within The Women 18-34 Demo Source: CAB analysis of Nielsen Npower Live+7 pm level. 1Q’14 Total Day

Total Day Women 18-34 Rating W18-34 Cable Ratings Have Seen A Significant Increase Over The Last Ten Years While Broadcast Has Steadily Declined Total Day Women 18-34 Rating 10-Year Trend *Time period reflects 1Q only in each year Source: CAB Analysis of Nielsen Live+7 time period data. Broadcast reflects the “Big 4” in 1Q’04 and the “Big 4 + CW” in 1Q’09 & 1Q’14

Total Day Cable/Broadcast Women 18-34 Share Cable’s Share Against W18-34 Has Been Steadily Increasing Over The Last 10 Years While Broadcast Declines Total Day Cable/Broadcast Women 18-34 Share 10-Year Trend *Time period reflects 1Q only in each year Source: CAB Analysis of Nielsen Live+7 time period data. Share is based on sum of all cable & English-language broadcast impressions. Broadcast reflects the “Big 4” in 1Q’04 and the “Big 4 + CW” in 1Q’09 & 1Q’14

Top 5 Websites by Genre – W18-34 Across Genres, Branded Cable Content is the Most Sought After on the Internet For Women 18-34 Top 5 Websites by Genre – W18-34 Sports Sports Comedy General News Music Kids NBC Sports Network College Humor/Cracked CNN MTV CoolMath-Games.com ESPN Adult Swim Yahoo! ToneMedia Disney Entertainment Bleacher Report Huffington Post Comedy NBC News Spotify Nickelodeon Kids & Teens USA Today Sports Comedy Central BuzzFeed Soundcloud PBSKids.org FOX Sports on MSN Cheezburger USA Today Yahoo! Music Poptropica Home Weather TV Entertainment Food Gaming Hearst Home Design The Weather Channel NBCU TV BlogHer Food EA Websites eHow Home & Garden Weatherbug A+E Networks All Recipes GSN Houzz.com Accuweather.com ABC Food Network FreeRide Games ApartmentTherapy.com MSN Weather TV Guide My Recipes Network King.com HGTV Yahoo! Weather Discovery Networks Foodie by Glam Zynga = Ad-supported cable brand Source: CAB analysis of comScore data, September 2013. Top sites by category

Women 18-49

Women 18-49 Spend Much More Time With Television Than Any Other Media Internet: comscore. Radio Source: RADAR ® 119, December 2013 © Copyright Nielsen Audio (M-Su, M-F, Sa/Su 24-Hour TSL Estimates, All Radio) Newspaper based on CAB Analysis of 2012 MRI Doublebase data fused with Media Audit (2012-2013) Source: CAB analysis of Nielsen Npower Live+7 pm level. Average Week in 1Q’14 Total Day

Women 18-49 Media Attitudes (% that agree with statement) Women 18-49 View Their Time Spent With Television As A Respite From Their Otherwise Busy Lives A majority of Women 18-49 see TV as “a good escape” for “pure entertainment” that “relaxes them” Women 18-49 Media Attitudes (% that agree with statement) Source: 2013 GfK MRI Doublebase. Base: A18+

Women 18-49 Spend More Than 19 Hours Per Week Watching Cable TV Programming Source: CAB analysis of Nielsen Npower Live+7 pm level. 1Q’14 Total Day

Ad-Supported Cable Has A Large Majority of The Available TV GRPs Within The Women 18-49 Demo Source: CAB analysis of Nielsen Npower Live+7 pm level. 1Q’14 Total Day

Total Day Women 18-49 Rating W18-49 Cable Ratings Have Seen A Significant Increase Over The Last Ten Years While Broadcast Has Steadily Declined Total Day Women 18-49 Rating 10-Year Trend *Time period reflects 1Q only in each year Source: CAB Analysis of Nielsen Live+7 time period data. Broadcast reflects the “Big 4” in 1Q’04 and the “Big 4 + CW” in 1Q’09 & 1Q’14

Total Day Cable/Broadcast Women 18-49 Share Cable’s Share Against W18-49 Has Been Steadily Increasing Over The Last 10 Years While Broadcast Declines Total Day Cable/Broadcast Women 18-49 Share 10-Year Trend *Time period reflects 1Q only in each year Source: CAB Analysis of Nielsen Live+7 time period data. Share is based on sum of all cable & English-language broadcast impressions. Broadcast reflects the “Big 4” in 1Q’04 and the “Big 4 + CW” in 1Q’09 & 1Q’14

Top 5 Websites by Genre – W18-49 Across Genres, Branded Cable Content is the Most Sought After on the Internet For Women 18-49 Top 5 Websites by Genre – W18-49 Sports Comedy General News Music Kids NBC Sports Network College Humor/Cracked Yahoo! ToneMedia CoolMath-Games.com ESPN Adult Swim CNN MTV Disney Entertainment Bleacher Report Huffington Post Comedy NBC News Spotify Nickelodeon Kids & Teens USA Today Sports Cheezburger.com BuzzFeed Yahoo! Music PBSKids.org FOX Sports on MSN TheOnion.com USA Today Soundcloud Poptropica Home Weather TV Entertainment Food Gaming Houzz.com The Weather Channel NBCU TV Allrecipes EA Websites eHow Home & Garden Weatherbug A+E Networks BlogHer Food GSN Hearst Home Design Accuweather.com TV Guide Food Network King.com HGTV MSN Weather Yahoo! TV My Recipes Network FreeRide Games About.com Home Yahoo! Weather ABC Foodie by Glam Zynga = Ad-supported cable brand Source: CAB analysis of comScore data, March 2014. Top sites by category

Women 25-54

Women 25-54 Spend Much More Time With Television Than Any Other Media Internet: comscore. Radio Source: RADAR ® 119, December 2013 © Copyright Nielsen Audio (M-Su, M-F, Sa/Su 24-Hour TSL Estimates, All Radio) Newspaper based on CAB Analysis of 2012 MRI Doublebase data fused with Media Audit (2012-2013) Source: CAB analysis of Nielsen Npower Live+7 pm level. Average Week in 1Q’14 Total Day

Women 25-54 Media Attitudes (% that agree with statement) In Addition To Being Their Primary Source Of Entertainment, Women 25-54 Watch Television To Stay “In The Know” A majority of Women 25-54 watch TV to stay “informed” and see the medium as “a good escape” for “pure entertainment” that “relaxes them” Women 25-54 Media Attitudes (% that agree with statement) Source: 2013 GfK MRI Doublebase. Base: A18+

Cable Edges Out Broadcast On Time Spent Viewing For Women 25-54 Source: CAB analysis of Nielsen Npower Live+7 pm level. 1Q’14 Total Day

Ad-Supported Cable Has A Large Majority of The Available TV GRPs Within The Women 25-54 Demo Source: CAB analysis of Nielsen Npower Live+7 pm level. 1Q’14 Total Day

Total Day Women 25-54 Rating W25-54 Cable Ratings Have Seen A Significant Increase Over The Last Ten Years While Broadcast Has Steadily Declined Total Day Women 25-54 Rating 10-Year Trend *Time period reflects 1Q only in each year Source: CAB Analysis of Nielsen Live+7 time period data. Broadcast reflects the “Big 4” in 1Q’04 and the “Big 4 + CW” in 1Q’09 & 1Q’14

Total Day Cable/Broadcast Women 25-54 Share Cable’s Share Against W25-54 Has Been Steadily Increasing Over The Last 10 Years While Broadcast Declines Total Day Cable/Broadcast Women 25-54 Share 10-Year Trend *Time period reflects 1Q only in each year Source: CAB Analysis of Nielsen Live+7 time period data. Share is based on sum of all cable & English-language broadcast impressions. Broadcast reflects the “Big 4” in 1Q’04 and the “Big 4 + CW” in 1Q’09 & 1Q’14

Top 5 Websites by Genre – W25-54 Across Genres, Branded Cable Content is the Most Sought After on the Internet For Women 25-54 Top 5 Websites by Genre – W25-54 Sports Sports Comedy General News Music Kids NBC Sports Network College Humor/Cracked Yahoo! ToneMedia CoolMath-Games.com ESPN Huffington Post Comedy CNN MTV Disney Entertainment Bleacher Report Adult Swim NBC News Spotify Nickelodeon Kids & Teens FOX Sports on MSN TheOnion.com USA Today Yahoo! Music PBSKIDS.Org USA Today Cheezburger.com CBS News MSN Music Poptropica Worldwide Home Weather TV Entertainment Food Gaming Houzz.com The Weather Channel NBCU TV Allrecipes EA Websites eHow Home & Garden Weatherbug Yahoo! TV BlogHer Food King.com HGTV Accuweather.com A+E Networks Food Network GSN Hearst Home Design MSN Weather TV Guide MyRecipeNetwork.com Zynga About.com Home Yahoo! Weather MSN TV About.com Food FreeRide Games = Ad-supported cable brand Source: CAB analysis of comScore data, March 2014. Top sites by category

Women 50+

Women 50+ Spend More Time With Television Than All Other Major Media Combined Internet: comscore. Radio Source: RADAR ® 119, December 2013 © Copyright Nielsen Audio (M-Su, M-F, Sa/Su 24-Hour TSL Estimates, All Radio) Newspaper based on CAB Analysis of 2012 MRI Doublebase data fused with Media Audit (2012-2013) Source: CAB analysis of Nielsen Npower Live+7 pm level. Average Week in 1Q’14 Total Day

Women 50+ Media Attitudes (% that agree with statement) To Women 50+, Television is Their Trusted, Primary Resource For Entertainment, Exploration And Information A majority of Women 50+ watch TV to “learn” and stay “informed” while seeing the medium as “a good escape” for “pure entertainment” that “puts them in a good mood” and “relaxes them” Television is also the most trusted media within this demographic Women 50+ Media Attitudes (% that agree with statement) Source: 2013 GfK MRI Doublebase. Base: A18+

Ad-Supported Cable Has A Large Majority of The Available TV GRPs Within The Women 50+ Demo Source: CAB analysis of Nielsen Npower Live+7 pm level. 1Q’14 Total Day

Total Day Women 50+ Rating W50+ Cable Ratings Have Seen A Significant Increase Over The Last Ten Years While Broadcast Has Steadily Declined Total Day Women 50+ Rating 10-Year Trend *Time period reflects 1Q only in each year Source: CAB Analysis of Nielsen Live+7 time period data. Broadcast reflects the “Big 4” in 1Q’04 and the “Big 4 + CW” in 1Q’09 & 1Q’14

Total Day Cable/Broadcast Women 50+ Share Cable’s Share Against Women 50+ Has Been Steadily Increasing Over The Last 10 Years While Broadcast Declines Total Day Cable/Broadcast Women 50+ Share 10-Year Trend *Time period reflects 1Q only in each year Source: CAB Analysis of Nielsen Live+7 time period data. Share is based on sum of all cable & English-language broadcast impressions. Broadcast reflects the “Big 4” in 1Q’04 and the “Big 4 + CW” in 1Q’09 & 1Q’14

Women 50+ Media Quintiles “Heavy” Usage (Quintile 1) Index vs. Adults Women 50+ Are Much More Likely To Be “Heavy” Consumers of Television Than Almost All Other Media Women 50+ especially pop high against TV programming that airs during the day Women 50+ Media Quintiles “Heavy” Usage (Quintile 1) Index vs. Adults Source: 2013 GfK MRI Doublebase. Base: A18+

Top 5 Websites by Genre – W50+ Across Genres, Branded Cable Content is the Most Sought After on the Internet For Women 50+ Top 5 Websites by Genre – W50+ Sports Comedy General News Music Kids NBC Sports Network Huffington Post Comedy Yahoo! Yahoo! Music Nickelodeon Kids & Teens FOX Sports on MSN College Humor/Cracked CNN MSN Music CoolMath-Games.com ESPN Adult Swim NBC News MTV Disney Entertainment Bleacher Report Comedy Central FOX News ToneMedia Mattel Sites USA Today Sports TheOnion.com CBS News Spotify PBSKIDS.Org Home Weather TV Entertainment Food Gaming Houzz.com The Weather Channel NBCU TV Allrecipes King.com eHow Home & Garden Weatherbug Yahoo! TV Food Network Zynga HGTV Accuweather.com MSN TV BlogHer Food EA Websites Hearst Home Design FreeRide Games MSN Weather TV Guide FOOD.com GSN About.com Home Yahoo! Weather AOL - Huffington Post TV My Recipes Network = Ad-supported cable brand Source: CAB analysis of comScore data, March 2014. Top sites by category