2014 CTR Quality Research into China TV Media Source ： CTR Market Research.

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Presentation transcript:

2014 CTR Quality Research into China TV Media Source ： CTR Market Research

CTR Quality Research into China TV Media Quality Research into China TV sets up a new standard for TV channels and TV programmes. Apart from TV ratings, qualities of TV channels and TV programmes, plus the influences to the society will be the new key benchmarks. Scientific measurements from the audience perspectives on TV Channels’ brand images, TV Programmes’ qualities and TV Commercials’ environment.

50 Regional/ Satellite Channels Surveyed CCTV (16 channels) ： CCTV-1, CCTV-2, CCTV-3, CCTV-4, CCTV-5, CCTV-6, CCTV-7, CCTV-8, CCTV-9, CCTV-10, CCTV-11, CCTV-12, CCTV-13 News, CCTV-Children, CCTV-Music, CCTV- English News Provincial Satellite TV (31 channels) Phoenix Satellite TV (3 channels) ： Phoenix Chinese Channel, Phoenix InfoNews Channel, Phoenix Movies Channel Beijing Satellite Shanghai Dragon TV Tianjin Satellite Chongqing Satellite Xinjiang Satellite Hebei SatelliteShanxi Satellite Inner Mongolia Satellite Liaoning SatelliteJilin Satellite Heilongjiang Satellite Shandong SatelliteJiangsu SatelliteAnhui SatelliteZhejiang Satellite Jiangxi SatelliteHenan Satellite Fujian Southeast Satellite Hubei SatelliteHunan Satellite Guangdong Satellite Guangxi SatelliteTravel SatelliteSichuan SatelliteGuizhou Satellite Yunnan SatelliteShaanxi SatelliteNingxia SatelliteQinghai SatelliteGansu Satellite Xizang Satellite

CTR Quality Research into China TV Media – methodology Survey sampling – Individuals aged who live in 35 keys cities in China; plus receiving overseas regional TV channels at home – Total sample: 3,543 representing aged TV population who are receiving overseas regional TV channels at home – Fieldwork period: 13 Jun to 13 Jul 2014 – Survey method: In-home face-to-face questionnaire interview

Channels with International Image Agree % CTR-Quality Research into China TV Media 2014 Base: Sample who can receive the individual channel at home

Channels with Professional Image Agree % CTR-Quality Research into China TV Media 2014 Base: Sample who can receive the individual channel at home

Channels with Innovative Image Agree % CTR-Quality Research into China TV Media 2014 Base: Sample who can receive the individual channel at home

Live Broadcasting on Significant Events Agree % CTR-Quality Research into China TV Media 2014 Base: Sample who can receive the individual channel at home

Best Choice of TV Channel on Significant Events Agree % CTR-Quality Research into China TV Media 2014 Base: Sample who can receive the individual channel at home

TV Programmes with Global Insights Agree % CTR-Quality Research into China TV Media 2014 Base: Sample who can receive the individual channel at home

Quick Responses and Comprehensive News Agree % CTR-Quality Research into China TV Media 2014 Base: Sample who can receive the individual channel at home

TV Channel with Interviews with Key Figureheads Agree % CTR-Quality Research into China TV Media 2014 Base: Sample who can receive the individual channel at home

Phoenix Competitive Edge Agree % CTR-Quality Research into China TV Media 2014 Base: Sample who can receive the individual channel at home

Ranking of the Commercial Environment on TV channels Channel/ Ranking Commercials interference are low to me Commercials on this TV channel are well-produced with good creativities Advertisers on this channels are big brands This TV station ensures the quality of advertisers prior the TVCs on air with the channel CCTV Phoenix Chinese2222 Phoenix InfoNews3333 CCTV CCTV- 13 News5755 CCTV CCTV CCTV CCTV Hunan Satellite10579 CCTV Phoenix Movies12910 CCTV CCTV Shanghai Dragon TV Base: Sample who can receive the individual channel at home CTR-Quality Research into China TV Media 2014

Channel/ RankingInternationalCredibility Culture - Oriented InnovativeProfessional Phoenix Chinese12222 CCTV Phoenix InfoNews33453 CCTV CCTV-13 News54694 CCTV CCTV CCTV Phoenix Movies Hunan Satellite Shanghai Dragon TV CCTV CCTV CCTV Jiangsu Satellite Zhejiang Satellite Base: Sample who can receive the individual channel at home Ranking of the Branding on TV channels CTR-Quality Research into China TV Media 2014

Ranking of the Programme Quality on TV channels Channel/ Ranking International Perspectives Objective Reporting With Famous Programmes Good Response and Timely Reporting Live Coverage on Significant Events Best Choice on Significant Events Phoenix Chinese Phoenix InfoNews CCTV CCTV-13 News CCTV CCTV CCTV Hunan Satellite CCTV Shanghai Dragon TV Phoenix Movies CCTV CCTV Jiangsu Satellite Zhejiang Satellite Base: Sample who can receive the individual channel at home CTR-Quality Research into China TV Media 2014

Channel/ Ranking Shooting techniques are unique and lively Well-produced / package of the programmes Phoenix Chinese 12 Phoenix InfoNews 34 CCTV-121 CCTV-13 News56 CCTV-4810 CCTV-299 CCTV-343 Hunan Satellite65 CCTV-577 Shanghai Dragon TV1011 CCTV CCTV Jiangsu Satellite128 Zhejiang Satellite1512 Beijing Satellite17 Base: Sample who can receive the individual channel at home Ranking of the Programme Production Quality on TV channels CTR-Quality Research into China TV Media 2014