1 e-business forum - GREECE: A generator of policy actions for the digital economy Hatzakis Ilias, Greek Research & Technology Network EVITA, first Study Visit, Athens, December 9 th, 2008

2 The e-business forum vision and mission: A consultation mechanism for open, broad and continuous dialogue of the State with the main stakeholders from business and academia, that are connected to e-business. OBJECTIVES: - Promote and extent the dialogue about the digital economy in Greece - Generate policy measures on the digital economy - Monitor and report the progress of ICT and e-business penetration in the Greek economy - Actions to increase the ability and the skills of citizens, consumers and businesses on the use of IT and e-business practices - Link to relative international initiatives EVITA 1 st Study Visit, Athens, December 9 th 2008

STRUCTURE Steering Committee (both advisory and decisive role) consisting of representatives of the stakeholders (relative Ministries and Universities, Union of Chambers of Commerce, IT sector reps): The SC decides upon the thematic fields to be analysed 6-month to 1 year Working Cycles (3-5 Working Groups) WG= a coordinating scheme of professors and professionals attracts experts 5-10 Working Groups in various fields open in each moment DELIVERABLES Map the current situation in Greece Describe the international experience Recommend policy actions to the state Deliver roadmaps and guides to the enterprises TOOLS Structured meetings of the main players On-line surveys Market research support Consultation events all over the country 3 EVITA 1 st Study Visit, Athens, December 9 th 2008

9 years 15 Working Cycles 65 Working Groups ˜4500 experts participated (50% business, 18% public sector, 17% academy, 10% agencies, 5% media) Major policy actions launched 2 official Codes of Conduct (ISP, f&b&ph) 74 dissemination events in 18 towns (+international congresses, wide consultation events etc.) 20 Guidebooks for citizens and entrepreneurs 4 permanent researches (SMEs, large companies, citizens, Universities) Budget 3,5 MEUR, OP Information Society, CSF GS Industry, R&D 3-4 permanent staff, 130 rapporteurs Awarded by the eBSN in The forum in numbers EVITA 1 st Study Visit, Athens, December 9 th 2008

Education Life long learning Academic curricula E-learningROI GovernmentG2BE-democracyE-invoice Marketing Web marketing CRMSEO Internettrends Open source GRID Web 2.0 … Sectoral Tourism, F&B, health Nautical, Culture., transport, Wine, media e-business technologies & procedures SCME-payments… LegalRegulatory Framework, ADR, Codes of conduct, consumer protection, IPR, e-invoice 3 rd party modelsB2BE-marketplaces TechnicalSecurity, smart cards, wireless, IPV6, RFID, FTTx E-businessforum horizontal support Statistical data Synergies between WGs Transfer knowhow EVITA 1 st Study Visit, Athens, December 9 th 2008

6 One example: the tourism sector -latest trends, models and applications for e- tourism -drivers and impacts of ICT adoption for the sector 4 Working Groups in 3 years: - Electronic Services and applications - Destination Management Systems -Impacts of Web 2.0 -Tourism sustainability context 2 International Congresses : -More than 250 attendees each -80 papers Consultation events in 6 towns: - Local and central authorities, tour operators, travel agencies, hotels, SMEs of the sector, at least 120 in each case National web - based survey EVITA 1 st Study Visit, Athens, December 9 th 2008

Brandt (neutral, scientific, powerful) Flexibility Openness Presence Benefits 7 Key success factors EVITA 1 st Study Visit, Athens, December 9 th 2008

Difficulty in transmitting the messages to the Public Authorities 8 Weak Point EVITA 1 st Study Visit, Athens, December 9 th 2008

9 E-business forum SMEs -Roadmaps, guides, dissemination events, awareness, increase of skills IT providers - Access to decision making -Contact their market -Contact the research knowledge Government -Policy recommendations upon consensus -Official consultation with the private sector -Statistical data Academy -Contact the real market -Increase the field of research -Access to decision making Benefits for…

10% The opinion making 17th eBSN workshop on, "Competitiveness and new technologies in the age of globalisation", Valencia, 10 April 2008

10% The opinion making EVITA 1 st Study Visit, Athens, December 9 th 2008

GOONLINE – TRAINING SUPPORT SMEs up to 10 emps / 112 M€ 3 daily training visits to SMEs e - Participation 2500 SMEs up to 20 emps 15K€ max per SME Basic digitization 13 e -BUSINESS/ DIGITAL FUTURE 2500 SMEs up to 200 emps / 350 M€ 250 K€ max per SME ERP, CRM, e-business, ASP, e- marketplaces, e-content Institutions launched - Intelligent Transport Systems (ITS Hellas) - Association - Hellenic Technology Clusters Initiative (ATHENA cluster) - CERT (Center of Emergency Response to Threats) for businesses

Thank you!! Hatzakis Ilias Greek Research & Technology Network 14