Confidential and Proprietary 1 WEDDING SALES AND PLANNING TRAINING
2 Confidential and Proprietary WEDDING SALES AND PLANNING 2014
Confidential and Proprietary 3 Embedded video interview
Confidential and Proprietary 4 To equip our Wedding Sales and Wedding Planning teams with the specialist selling skills needed to: – Convert wedding inquiries into confirmed business – Maximize revenues and profitability of every wedding. – Delight customers with a caring, consultative approach and extensive knowledge of western and local wedding etiquette, customs and traditions Course Objectives
Confidential and Proprietary 5 1.Building your knowledge 2.Understanding family dynamics 3.The wedding sales process 4.The wedding planning process 5.The wedding day and follow up Five Sessions
Confidential and Proprietary 6 Event Sales Manager Event Planning Manager – Event Planner – Hyatt Wedding Planner Job Titles
Confidential and Proprietary 7 1.Building your knowledge 2.Understanding family dynamics 3.The wedding sales process 4.The wedding planning process 5.The wedding day and follow up Five Sessions
Confidential and Proprietary 8 The unique wedding selling points for Hyatt, our brand and our hotel Our competitors and how to sell against them Typical running orders for weddings held at our hotel How to sell our wedding menus The wedding traditions that are so important to weddings in our country The different components of a wedding that our hotel can provide How to keep ahead of wedding trends in your country Building Your Knowledge
Confidential and Proprietary 9 Prestigious, aspirational venues of the right size which have attracted some of the highest profile weddings in our destinations Tailoring to create your own individual dream wedding Professionalism, expertise and understanding of our Hyatt Wedding Planners Food quality, flavours and creativity Service expertise Convenient locations Hyatt’s Unique Selling Points
Confidential and Proprietary 10 Relaxed Sophisticated Unscripted Uncomplicated Fun Appreciation for each other, family and friends Include personal style Describing Weddings at Andaz
Confidential and Proprietary 11 Sophisticated Refined Luxurious Intimate Highly detailed Discerning Describing Weddings at Park Hyatt
Confidential and Proprietary 12 Exciting Bold Dramatic Celebratory Grand Impressive Creative Aspirational Describing Weddings at Grand Hyatt
Confidential and Proprietary 13 Happy Sharing with family and friends Effortless Professional and experienced Delicious food Joy Memorable Describing Weddings at Hyatt Regency
Confidential and Proprietary 14 Wedding Unique Selling Points For Our Hotel
Confidential and Proprietary 15 Our Hotel’s Main Competitors for the Wedding Market
Confidential and Proprietary 16 Honest, delicious food Carefully sourced Thoughtfully served Visually exciting Multi-sensory experience Wedding Menus at all Hyatt Hotels
Confidential and Proprietary 17 Insert slide show of how our hotel provides Honest, delicious food - Carefully sourced, thoughtfully served - Visually exciting - Multi-sensory experience
Confidential and Proprietary 18 Insert slides which explain the significance of important wedding menu items in our culture.
Confidential and Proprietary 19 Insert slides which highlight specific menu items that clearly establish your food as being more delicious and impressive than our competitors
Confidential and Proprietary 20 Wedding Components
Confidential and Proprietary 21 How to Keep Ahead of Wedding Trends in Our Country