BLUE STAR WATER DISPENSER VISHAKH.V
Company’s Vision
The Product
Technical Specifications ModelUnitsBDRMI Hot & Cold, Refrigerator BD30 HC Hot & Cold SDlx 15 Cold Cooling System Tank CapacityLitres Watts Cooling Capacity*Cups / hr Heating System Tank CapacityLitres Watts Heating Capacity*Cups / hr30 - Refrigerator VolumeLitres16-- Temperature oCoC+2 to Weight (Approx)Kg Dimensions (WxDxH) mm310 x 310 x x 310 x x 404 x 1005 Power SupplyV/Hz/Ph230/50/1 *Under standard IS test conditions
Water Coolers
Water Cooler Problems Lack of water supply Water purity issues Requires more space Higher Price Cooling option only Maintenance Problems
Water Dispenser Plain, Cold and Hot Water Option Long Lasting Plastic Front Panel & Faucets Conveniently removable drip tray Spill Proof Bottle Holder which interfaces with all standard polycarbonate jars. The long-lasting plunger unseals the bottle as it fits the dispenser, guaranteeing maintenance of hygiene levels Quiet operation ensured by stalk condenser and high quality reciprocating compressor Low power consumption Bimetal sensors ensuring overheat protection Compact - requiring little more than one sq. ft. of floor space
Advantages over Water Cooler Requires less space More value additions Easy to wipe and clean No corrosion No costly maintenance
Pricing Blue Star – Rs Carrier – Rs 7250 – 7750 Voltas – Rs Western – Rs Usha – Below Rs 4500
Competition Existing Competitor’s Carrier Voltas Local Manufacturers Future Competitor’s Western India Usha Foreign Players – China, Singapore
Promotion Advertisements Existing Water cooler Customers Exhibition before summer
Distribution Dealers Direct Selling (Form – C) Online Buying
Customers House holds IT Parks Public institutions Private institutions OEM’s