Opportunities for EU Companies in Japan and Korea A programme funded and managed by the European Commission to support EU companies In developing business cooperation with Japanese and Korean companies

Page 2 Contents –What is the EU Gateway Programme? –What do we offer? –What are the costs for participants? –What is coaching? –The business week in Japan? –Promotion in Japan –Who can participate? –How to apply? –The business mission timeline –Business Missions: –10 reasons to participate

Page The EU Gateway Programme A programme funded and managed by the European Commission –supporting EU companies in developing durable business cooperation with Japanese and Korean companies Building upon the experience of the Gateway to Japan Campaign –which has helped about European companies to find business partners in Japan over the last 14 years One of the European Commission’s strategic objectives is to strengthen the presence of European Union companies in Japan and Korea 3

Page The EU Gateway Programme –30 missions to Japan and 15 to Korea in 6 economic sectors –Up to 40 EU companies for Japan and up to 30 for Korea per mission 4 Japan: 6 Business WeeksKorea: 3 Business Weeks Construction & Building TechnologyConstruction and Building Technology Environment & Energy-related Technology Health & Medical Technology Information & Communication Technology Fashion Design Interior Design

Page What do we offer? Companies receive: –Professional coaching from the pre-selection to the return from an EU Gateway business week –European Commission financial support: Hotel accommodation up to €1000,- for one room Customised services (interpretation, translation, legal advice) 80% of the actual costs up to €1600,- –Promotion of the EU companies in Japan –Business Days venue booths, Business Mission Catalogue, interpreters 5

Page Cost for the participants Costs for the flight Insurance Customised services: 20% of total costs and the amount exceeding €1600,- Extra accommodation costs if applicable Shipping costs if applicable 6

Page What is “Coaching” ? (1) From application to Business Week and up to 18 months after: –Opportunity check and Assistance during Application –Strategic preparation and pre-departure coaching session –Search for matching local companies + appointments –Customised services (interpreters, translation, advice) –On-site stand-by assistance (during the Business Week) –Debriefing and follow-up 7

Page What is “Coaching” ? (2) Your regional Gateway contact points 8 CountriesClustersCluster Coordinator Belgium, France, Luxembourg, The Netherlands Brussels Baudouin Lejeune Sebastiaan van der Peijl Austria, Denmark, Germany, Slovenia Hamburg Philipp Willigmann Finland, Ireland, Sweden, UK London Andrew Lee Cyprus, Greece, Italy, Malta, Portugal, Spain Madrid Laura Alonso Bulgaria, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovak Republic Warsaw Cyprian Zielonka

Page The Business Week in Japan (1) Introduction to the Japanese market Study Tour related to your sector activity Individual meetings following a pre-arranged schedule Two business days in an organised setting (venue and booths) to present your products or technologies to selected Japanese companies Reception hosted by the European Commission to invite your contacts and meet your partners 9

Page The Business Week in Japan (2) On-site coaching and logistic support during the entire Business Week Individual strategic and logistic de-briefing at the end of the Business Week 10

Page Promotion in Japan EU Gateway Programme mission catalogue: a catalogue in Japanese detailing all the companies participating in the mission Business Profile: a Japanese translation of a business presentation Public relations support: an intensive PR campaign in Japan to raise awareness among target audiences of the EU Gateway Programme 11

Page Who can participate? Eligibility and conditions for participation: Exist for at least 5 years, Fully or majority-owned by European Union capital, Being located and having its main activities in the European Union, Active in one of the economic sectors covered by the EU Gateway Programme, Have proven track records of international business cooperation, Have a solid business strategy for entering the Japanese and/or Korean markets, Have a sufficient turnover and number of people employed to guarantee a market entry to Japan and/or Korea For more information on these criteria as well as a definition of the construction and building technology sector. please visit gateway.euwww.eu- gateway.eu 12

Page How to apply? Apply for an EU Gateway Business Mission: Step 1: Fill out an expression of interest on gateway.eu/go.php?nID=21&page=Participationhttp:// gateway.eu/go.php?nID=21&page=Participation Step 2: You will be contacted by a representative of the EU Gateway coaching network in Europe. If you and your coach decide to proceed, you will receive a username and password, which will allow you to fill out an application form. Step 3: Fill out an application form on gateway.eu/go.php?nID=21&page=Participationhttp:// gateway.eu/go.php?nID=21&page=Participation Step 4: After the deadline for application, you will receive a letter from the Commission about the decision on your application. Step 5: If you are selected you will be contacted and strategic coaching starts, further information will be available for you on the member part of the website. Please bear in mind that for each Business Mission an application deadline is set. 13

Page The business mission timeline 14 Recruitment and selection [EU] Strategic preparation [EU] Standard and Customised Services [JP/KR] Debriefing and follow-up Promotion Campaign Business Mission Business Week Stand-by assistance 19 weeks 34 weeks 42 weeks 12 & 18 months

Page Business Missions: Application deadlines for the upcoming Business Missions in Japan : Business missions in Korea to be decided soon 15 SectorApplication period Business Week Construction and Building Technologies 16 Jun - 26 Sep February 2009 Fashion Design 17 Jul - 24 Oct March 2009 Environment and Energy related Technologies 29 Sep Jan May 2009 Healthcare and Medical Technologies 26 Jan - 4 May September 2009 Interior Design 9 Mar - 10 Jun November 2009 Information and Communication Technologies 13 Apr - 17 Jul Nov - 4 Dec 2009

Page 10 reasons to participate: (1) 1. A cost effective and efficient way of gaining market share; 2. Long term opportunities in a market with a large and growing demand for European high technology and design products; 3. A meeting point to discuss options and opinions with business partners, make contacts and strengthen network to open unlimited prospects for cooperation; 4. A unique opportunity for identifying possible suppliers, subcontractors, representatives, importers and distributors; 5. The best way to sound out the Japanese market and get acquainted with current and future trends; 16

Page 10 reasons to participate: (2) 6. Enable you to draw a clear picture of your competitors: who they are and what your company’s position is in relation to them; 7. To conduct research and to compare the characteristics of local and competitive technologies/products ; 8. To get immediate feedback when introducing your product/technologies thanks to the “face to face” interaction; 9. A chance to discuss problems and new trends with other industry players; 10. Opportunity to learn the market and meet potential business partners under a well marketed EU umbrella 1. Event. 17

Page More information EU Gateway Programme website: Business Mission Programme document on the website Contact your Cluster Coordinator 18