4.09 Understand career opportunities in Marketing to make career decisions 4.00 Understand promotion and intermediate uses of marketing- information.

Career Opportunities Identify types of businesses that offer careers in marketing. – Almost all have marketing careers; manufacturing, retail, wholesale, transportation services, community/social services, education, etc. – The great thing about marketing is it is a function that is needed in every company in every industry, so career potential is unlimited.

Career Opportunities Contrast marketing careers with careers in medicine. – Lots of different areas to work in and good pay – Both require training and professional level skills Explain why jobs in marketing provide career potential. – Many different areas in marketing that you can specialize in – Growing a business often results in growing your career and income

Career Opportunities Describe the following marketing careers: 1.Marketing research – learn about the markets 2.Advertising – reach out and attract customers 3.Product management – build sales 4.Distribution/Warehousing – channel management 5.Sales – getting the customer to buy 6.Retailing – working with the end user 7.Service marketing – marketing intangibles 8.Customer service – making the customer happier 9.Public relations – improving the company’s image

Career Opportunities Describe well-recognized traits and skills needed for success in marketing careers. – Honest and trustworthy – Knowledgeable (about sales and product) – Enthusiastic – Technically savvy – Reliable – Self-motivated and goal oriented