© 2008 IBM Corporation Sales Training Power and Cooling Trends and Data Center Best Practices Ken Schneebeli STG Lab Services

© 2008 IBM Corporation Systems & Technology Group Lab Services 2 The New Enterprise Data Center An evolutionary new model for efficient IT service delivery Fragmented, inefficient islands of computing Efficient, dynamic and responsive Initiatives Consolidation and Virtualization Energy Efficiency Business Resilience and Security Service Management Information Infrastructure NEDC Innovation Workshop  IT Strategy Assessment and Roadmap definition Green Attack Assessments  Power & Cooling Trends and Data Center Best Practices  Systems Green  Data Storage Footprint Review  Early stages – line up against best practices  High level estimate of potential energy savings thru optimization, alternative strategy  IT optimization analysis specific to storage environment

© 2008 IBM Corporation Systems & Technology Group Lab Services 3 Delivered by STG Data Center Services

© 2008 IBM Corporation Systems & Technology Group Lab Services 4 Our clients have critical issues and objectives!  Want to understand IBM’s broad portfolio of products, solutions, and services, in the areas of power, cooling, monitoring, and energy efficiency. Want IBM to help solve issues and accomplish objectives  Can’t add additional IT! Have reached power, cooling, or space limit!  Have existing power or cooling problems (e.g.. hot spots)  Needs cooling solution to enable high density IT systems such as BladeCenter  Want to reduce IT power usage 1. Stay within power/cooling limit in data center 2. Reduce energy costs 3. Demonstrate and document environmental improvements  Want to understand what IT solutions minimize power use  What improvements can them make in the raised floor area to enable future IT requirements  Want to discuss government and industry initiatives and metrics associated with IT and with infrastructure, and understand how to react and benefit from these activities

© 2008 IBM Corporation Systems & Technology Group Lab Services 5 Key Features  Interactive 1-day workshop at the client data center site  Addresses issues and objectives associated with power, cooling, monitoring, and energy efficiency  Provides technologies, solutions, and best practices for improved energy efficiency and power and cooling robustness  IT systems and data center infrastructure are both covered  Client’s IT stakeholders and facilities stakeholders participate  Delivered by expert from STG Data Center Services!

© 2008 IBM Corporation Systems & Technology Group Lab Services 6 Engagement Flow & Deliverables 1. Conference call with account team. Understand client background, and confirm appropriate expectations. Sometimes this call includes the client 2. Workshop at client’s data center location ▬ Review and understand client’s issues and objectives in the areas of power, cooling, monitoring, and energy efficiency ▬ Data center walkthrough enables further discussion and observation. Non-disruptive. Duration depends on size. ▬ Presentation and discussion of “Trends & Best Practices” information, which helps to further review products, technologies, issues, and opportunities 3. Site visit report. Observations and Recommendations will be presented by phone. This identifies next steps for improvements of IT systems and data center infrastructure (next two slides show sample excerpts).

© 2008 IBM Corporation Systems & Technology Group Lab Services 7 Site Visit Report excerpt: Define problem & identify solution.

© 2008 IBM Corporation Systems & Technology Group Lab Services 8 Site Visit Report excerpt: Define problem & identify solution.

© 2008 IBM Corporation Systems & Technology Group Lab Services 9  Valuable on-site workshop for you, your client, and STG Data Center Services expert!!!  Educational and productive for opportunities identification  Excellent synergy with key IBM initiatives, including NEDC  Reflects IBM’s commitment towards investing in Client relationships ▬ Typical pricing for this offering ranges from $5,000 - $7,500 depending on size and complexity of data center plus travel expenses  Contacts: (AG & WW)Greg Mallare (NE-IOT) Benoit Sirot (SW-IOT) Gerard Barneaud (AP) Jenny Chen (India) Sambath Na  STG Data Center Services collateral and more information STG Data Center Services collateral and more information

© 2008 IBM Corporation Systems & Technology Group Lab Services 10 Call to Action ▬ Access Green Attack Sales Kit Access Green Attack Sales Kit ▬ Listen to overall recorded training on playListen to overall recorded training on play ■Training on client presentationTraining on client presentation ■Listen to OI training on each assessment ▬Systems Green BP’sSystems GreenBP’s ▬Data Storage Footprint Review BP’sData Storage Footprint ReviewBP’s ▬Power & Cooling Trends & Best Practices BP’sPower & Cooling Trends & Best PracticesBP’s ■ Schedule local Q&A telecon with SME ▬ Nominate client – submit form to ■Opportunity must be in Siebel ▬ GTS interlock - avoid overlapping sales initiatives ▬ Sandie Brow will schedule win room – determine opportunity and proper assessment ▬ Schedule Assessment