Samuel Rawlinson T HE P ROPOSITION Summer in the city can get the best of anyone, yet the perfect summer drink lets you cope with the heat, and enjoy all that summer has to offer. The ideal drink must be light and refreshing because, after all, who wants to be weighed down in the summer by their drink? Not us, that’s for certain! You want to sip something that represents summer, not the dreariness of other seasons, so always include fruity flavors to create that special taste of summer. Presentation has the potential to take a drink that much further so remember to keep your cocktail readily available in a bright pitcher that can be poured into simple yet chic champagne or wine glasses (depending on the drink) So what makes the perfect drink for the summer of 2011? Nothing screams summer like a cocktail made with Veuve Clicquot champagne. T HE D RINK One of our favorite drinks for the upcoming summer season is the newly created Veuve Clicquot summer cocktail. Summer calls for fresh fruit, so we infuse our drink with sensational fruitful flavors that will leave everyone with a crisp feeling on their tongues. Start with a fruit liqueur – orange or peach - and pour six measures into an average sized pitcher. Arrange slices of thinly sliced oranges or limes on the rim of wine glasses. Take a well-chilled bottle of Veuve Clicquot, pour it into the pitcher, stir and immediately pour into the wine glasses.

M AGAZINE Niche Media’s ten city-focused titles are the perfect publications to reach our audience - “luxurious magazines that mirror the sensibilities and spirits of the unique, vibrant communities to which they cater”. Each of their magazines target an upscale readership that captures the luxurious lifestyles that they live in areas including food, spirits and party coverage. Gotham Magazine, for example, notes that 70% of their readerships drink premium spirits in comparison to the general population. Its most recent issue features an article entitled “Drink of Choice: Champagne”, in which Veuve Clicquot Rose is ranked among six favorites. This further confirms our confidence in featuring Veuve Clicquot’s summer cocktail in the Dining + Nightlife feature of each magazine. 35% of Gotham’s distribution is via exclusive home delivery, mailed to the home residences, townhouses, condominiums and co-ops of qualified, high-net-worth individuals throughout New York City. These publications are a particularly good fit with Veuve Clicquot as they focus on markets in which Veuve Clicquot events take place e.g. the Veuve Clicquot Polo Classic in New York City. If we need to select one title it would be Gotham, to focus on the New York City audience. A natural complement, would then be Hamptons to reach the same audience in their weekend homes. T ARGET A UDIENCE The primary audience for the Veuve Clicquot summer cocktail is women aged 24 – 45, located in the largest metropolitan cities, such as Los Angeles, New York and Miami. They are fashion conscious, have a sophisticated sense of style and lead busy social lives. They frequent wine and cocktail bars, dine out regularly and also entertain frequently. They have greater incomes and net worths than that of the average American.