1. “1st Luxury Champagne Tasting Experience on BLACK FRIDAY @ High Volume Key Retail Account”
Date & Location:
November 29th & 30th, France 44 Wine & Spirits
Objective:
To increase exposure with high marque champagnes at a high volume key retail account during a peak time of the year
To place the MHUSA champagne portfolio at the forefront of customer’s mind
To expand the breadth of the MHUSA champagne portfolio within the account
Action:
Strategy
To release HIGH MARQUE Champagnes at specific limited times to enhance the exclusivity and regal traits of the brands
To convince the account to expand its current SKUs with new HIGH MARQUEs within their current top sellers
Objection
Cost v. Benefit
Immediate purchase v.
Results:
Sampled 75+ people, tasting:
Krug Grand Cuvée *released at restricted times – 1 case
Ruinart Rose*released at restricted times – 3 cases
LGD 2004 *released at restricted times – 1 case
Moët et Chandon Imperial Brut – 10 cases
Ruinart Blanc de Blanc – 3 cases
Elizabeth Morrissey, MN

2. “Belvedere DJ Sound Series”
Date & Location:
November The Living Room at the W Hotel
Objective:
To replace Grey Goose as THE ONLY premium luxury vodka in bottle service and 2 new cocktail placements
Action:
To provide exclusive sponsorship of DJ Series Event (3 part series) as THE ONLY premium luxury vodka
To replace Grey Goose on bottle service menu
To gain min. 2 new cocktail placements
Results:
Replacement of Grey Goose with Belvedere on bottle service menu and cocktail menu over Grey Goose placements permanently
43 cases of Belvedere Pure
MTD 3 cases in 2012
5 cases of Belvedere UF 80
5 cases of Belvedere Red
3 cases of Belvedere Citrus
Full back bar representation of Belvedere Pure, Belvedere Red, and Belvedere UF80 for 4 months
Elizabeth Morrissey, MN

3. Clicquot in the Snow Premier Party
Date & Location:
December 21, the W Foshay Hotel
Objective:
To increase the awareness of the Clicquot in the Snow, driving volume into the account
To promote exclusivity with the MH brands, including Belvedere
sweater/ / 
To provide added value to both BTG & BTB positions
Action:
Creating a profit/loss document to provide a visual aid, convincing the key buyers to offer the VCP product at reduced prices as an added value to the guests
Setting a pitch meeting with the General Manager to review marketing buzz feed plan
Results:
11 cases of VCP Yellow Label
8 cases of Belvedere
Elizabeth Morrissey, Minnesota

4. Glitz & Glamour: A Veuve Clicquot New Year Yellow Carpet Party
Date & Location:
December 31, Light Nightclub
Objective:
To be the exclusive luxury champagne sponsor on 1st Avenue downtown Minneapolis
To increase brand breadth within the key account
Action:
Composed a proposal with programming to enhance bottle service packages with Veuve Clicquot SKUs, large formats, and Belvedere
Sourced eye-popping POS, including yellow carpet with branded back drop and Belvedere Night Saber bottles
Results: ALL NEW PLACEMENTS
1 9.0L VCP Yellow NV
1 case 1.5L VCP Yellow NV
1 case 1.5L VCP Rose NV
2 cases VCP Demi-Sec NV
2 cases VCP Rose NV
6 cases Belvedere Pure
Elizabeth Morrissey, Minnesota