Advertising

What is advertising?

Advertising is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action.

What is an advertising campaign?

An advertising campaign is a series of advertisements that share a single idea and theme. Advertising campaigns appear in different media (TV, radio, magazines) across a specific time frame.

You will create advertisements using the product you chose for your product placement film still. What was your product?

Your Research Assignment (Example: Pepsi)

First, research real ads for your product. I Googled “pepsi advertising campaign.”

Click on the “Images” search results.

Next, I made my search more specific by Googling “pepsi magazine advertising campaign.”

Look for ads that look recent.

AND look for ads that are similar to each other.

Choose an ad campaign that you will recreate with your own photos in Photoshop. Draw a Venn diagram and complete it by listing similarities and differences across the ads in the real campaign.

What is an ad spoof?

At first glance, an ad spoof looks like an ad out of a real ad campaign but when you look closer it includes elements that make fun of the product or company being advertised.

Your Brainstorming Assignment

At the end of this project you will submit two final Photoshopped ads featuring your product: 1. Regular magazine ad 2. Ad spoof But first you need to work on your ideas…

For the rest of class, you will sketch 5 ideas for your regular magazine ad and create one final full-color drawing. This ad should look like it’s from a real ad campaign for your product.

You will ALSO sketch 5 ideas for your ad spoof design and create one final full-color drawing. This ad should also look like it’s from a real ad campaign for your product.

In total, that’s 10 sketches and 2 full-page, full-color drawings

TIP: Do the 5 sketches all on one side of the paper and the final drawing on the back. That means you’ll turn in only 2 pages total with your 10 sketches and 2 drawings on them.

No stick figures allowed!

Examples of Quick Sketches

Example of a Final Drawing

full-color NOT full-color

HOMEWORK: We will shoot the images for the advertisements next week. Be sure to bring all the props and costumes you need. Don’t forget to bring your product (the same one you used in your film still).

Do Now: Go to the Assignments page of our website and download this PowerPoint presentation which is listed under today’s date. Then research ad campaigns for your product before working on your ideas.