DUBLIN AFRICAN FILM FESTIVAL

AGENDA Background African Filmstar overview Casting sessions Awards ceremony Film production Critical success factors Benefits

BACKGROUND The Dublin African Film Festival (DAFF), established in 2011, is Irelands premier feature film festival that showcases the vibrant African films over several days with a final award ceremony DAFF prides its uniqueness by creating a sustainable forum of exchange between the wider Irish society and the African film industry DAFF is also an initiative that gives life to arts and films through which diversity and commonalities in identity are explored and promoted between Africans and wider Irish audience

AFRICAN FILMSTAR OVERVIEW African Filmstar is an acting competition that focuses on aspiring and emerging actors who are African or of African decent Contestants will move along the ranks based on viewer voting The goal is to discover new talent in the African movie industry The winners of the competition will star in a major African blockbuster called “Islanders”, which will be screened as the headliner at DAFF The show will entertain, inspire Africans in the craft of acting and showcase modern African cinema to the world at large African cinema has made huge strides over the years with Nollywood gaining international recognition as the second largest film industry in the world. African Filmstar competitions provide an avenue to build on the awareness and brand within the cinema industry FILMSTAR VIDEO

OPEN AUDITIONS FOR CASTING Increase talent search by hosting open auditions Advertising channels will publicize the competition and movie TV Social Media Radio Newspaper ads Script writers will create monologues Renowned judges in the film industry will score each candidate Talent development and training support will be provided as candidates pass each phase

AFRICAN FILMSTAR AWARDS CEREMONY At the end of the Filmstar competition, a highly anticipated televised ceremony event will announce the winners The winner will be awarded a lead acting role in the movie ‘Islanders’ Other contenders will receive recognition and prizes Awareness and promotion of film will be built up due to the impact of the competition structure

ISLANDERS FILM PRODUCTION Execution of film making, scripting, casting, venue selection and various movie production responsibilities will be completed by a well-known African film production crew Local talent and resources will be utilized providing financial benefits to the community and businesses Advertising campaigns will promote the film and increase audience anticipation Corporate sponsorships will provide valuable funding, community support and will receive recognition and positive PR

Finalize venue selection Design advertising strategy and develop content Secure sponsorship & funding Develop casting scorecard and identify judges Promote awareness of auditions to increase participation Plan and execute on marketing and distribution channels CRITICAL SUCCESS FACTORS

BENEFITS Recognizes local African talent in the community by encouraging auditions Builds and promotes recognition of the African cinema and film industry Promotes the image of Africa in Ireland Promotes social inclusion, justice and equality Bridges a cultural understanding of African and Irish cultures via Film Positive revenue generations for local industries and businesses Showcases Irish independent films Sponsors receive media attention and recognition

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