1. Unit 7 Marketing Entertainment
Intro to Sports and Entertainment

2. Defining Entertainment
Entertainment consists of….
Radio
Television
Music
Movie
Theater
Fine Arts

3. History of Entertainment
As long as there have been people, there has been entertainment.
Early forms of entertainment included
Plays
Music
Circuses
Theater
animal fights
sporting events
Fights—gladiators!

4. American Entertainment History
Early American entertainment included such things as:
Minstrel shows
Circus acts
Musical shows
Poetry readings
Plays
Wild West Shows
Dime Shows
Burlesque Shows
Variety Shows/Vaudeville Shows
Freak Shows

5. Early Marketing of Entertainment
Marketing was mainly posters and word of mouth.
In order to enjoy entertainment, people usually had to travel
Distribution was a problem since most entertainment was performing arts.

6. Theater Theater has always had a place in human history.
People have always put on plays for others.
Theater no longer has a major impact on our economy, but there is a place for it in the entertainment business.
In your city!
Broadway NYC
West End, London

7. Short History of Film
In 1895 the Lumiere brothers were the first to present a projected movie to paying customers in Paris.
The first movie with sound was The Jazz Singer which opened in the United States in 1927.
Mickey Mouse arrived in 1928 in Walt Disney’s Steamboat Willie and animation
10 years later Snow White and the Seven Dwarfs became the first full length animated film.

8. History of Radio Entertainment
Radio started in late 1800’s
Entertainment radio began slowly in the 1920’s
companies started stations and began broadcasting throughout the U.S.
The first radio commercial was $100 for a 10 minute message promoting the sale of apartments on Long Island.

9. Impact of Radio
Radio advertising reached a high of $203 million in 1949.
Colgate Radio Ad 1944
Radio was a victim of its phenomenal growth,
the more stations, the greater division of revenue.
By 1950, 94% of all households owned at least 1 radio set

10. Television and Marketing
TV provided sports and entertainment whole new means of distribution and advertising
Celebrity Endorsers became popular!
Started with the Big 3
ABC
NBC
CBS

11. Television’s Increasing Influence
The pricing of television commercial time is tied to the number of viewers the programming attracts.
1980’s: Cable TV becomes extremely popular
HBO
MTV
In 1996:
223 million TV sets
42.5 billion spent on ads
Recent changes
Including streaming services as a part of cable

12. Time Line Activity
Each table will develop a timeline that explores the history of your assigned element of entertainment. Your time line must be thorough and include images as well as time periods/dates. This is for a grade! You will be graded on completion and work ethic. Each group may send one representative to the library to get craft paper for your timeline:
Group 1: Radio
Group 2: Television
Group 3: Film
Group 4: Music
Group 5: On-line Streaming Services
Group 6: Theater
Group 7: Fairs/Festivals
Group 8: Games/Gaming

13. Current Entertainment Industry

14. Current Economic Influence
Entertainment in the US
TV production—30.8 billion
Film productions—29.7 billion
2,413,323 employed in entertainment industry in US
In Georgia
Film and TV—$9.5 billion in 2017
5,000 individual technicians
Around 200 employees per production
The average feature film budget is $41.7 million
The average amount of feature film budget spent in a state is 60% - 70%

15. Why Georgia?

16. What films here? Marvel Hunger Games Passengers Walking Dead
Stranger Things
Atlanta

17. Trends in Entertainment
The challenges
Quickly evolving market
Broadened definition of entertainment
Products that were innovative yesterday are out-of-date today
Promoters must be creative and forward thinking in order to anticipate the wants of the buying public
Using entertainment to market OTHER products
Endorsements
Product Placement

18. Changes in Marketing Entertainment
Green Venues
Consumers want to attend entertainment events in environmentally conscious venues
Energy efficient, sustainable, minimizing waste
Now a marketing tool for competitive venue market
Technology
Using technology to promote
Trailers, sneak peaks
Creating viral campaigns via social media
Social media campaigns—hashtags, contests

19. Marketing Through Entertainment
Market entertainment and market THROUGH entertainment!
Use agencies and promoters!
work in entertainment industries, including music and sports, as an individual or organization in the business of marketing and promoting live events, such as concerts/gigs, sports events, festivals, appearances and nightclub performances.
Agencies/Promoters use entertainment as a marketing tool
Product placement
Sponsorships
Agencies market entertainment
Concert tours
Create advertising partnership

20. Live Nation
For this unit project you and your group will be working for Live Nation!
Who is Live Nation?
Live Nation Entertainment produces over 29,500 events in 40 countries each year. In 2017, Live Nation hosted over 86 million on-site consumers at its events and also invested $5.6 billion to put on its events that year
Before you start your project, take some time to research the company and look at events they have hosted recently for inspiration!