History 1824 John Cadbury opened Bull Street shop In 1824, John Cadbury opened a grocer’s shop at 93 Bull Street, Birmingham. Among other things, he sold cocoa and drinking chocolate, which he prepared himself using a pestle and mortar.

1831 John Cadbury opens factory in Crooked Lane The Cadbury manufacturing business was born in 1831, when John Cadbury decided to start producing on a commercial scale and bought a four-storey warehouse in nearby Crooked Lane.

1861 Richard and George Cadbury take charge John's health rapidly declined and he finally retired in 1861, handing over complete control of the business to his sons Richard and George. The brothers were just 25 and 21 when they took charge of the business.

1875 First Milk Chocolate Bar In 1875, a Swiss manufacturer called Daniel Peter added milk to his recipe to make the first milk chocolate bar.

1879 Bournville 'The Factory in a Garden' is born Birmingham architect, George H. Gadd worked closely with George Cadbury to draw up plans for the factory. The first bricks were laid in January 1879 and 16 houses for foremen and senior employees were built on the site.

1897 Cadbury Milk Chocolate is Launched When Cadbury started making Cocoa Essence they had lots of cocoa butter left over, so they used it to make bars of chocolate!

1905 Cadbury Dairy Milk is Launched Swiss manufacturers were leading the field in milk chocolate, with much better products than their rivals. In 1904, George Cadbury Jnr was given the challenge to develop a milk chocolate bar with more milk than anything else on the market.

1905 First Cadbury logo commissioned In 1905 William Cadbury commissioned the first Cadbury logo. He was in Paris at the time and chose Georges Auriol to create the design - Auriol also designed the signs for the Paris Metro.

1908 Bournville Chocolate is Launched Bournville chocolate was launched in It was named after the Bournville factory where it was made, and was originally launched just as a plain chocolate bar.

1920 Cadbury Dairy Milk goes purple Cadbury Dairy Milk started out in pale mauve with red script, in a continental style 'parcel wrap’ at its launch in The full Dairy Milk range became purple and gold in 1920.

1921 Cadbury script logo first appears The Cadbury script logo, based on the signature of William Cadbury, appeared first on the transport fleet in It was quite fussy to start with and has been simplified over the years. It wasn’t until 1952 that it was used across major brands.

1928 Investment Begins in Cadbury Dairy Milk Ads A huge success from day one, Cadbury Dairy Milk first hit the shelves in But surprisingly, little money was put into advertising it until 1928.

1938 Cadbury Roses are Launched Cadbury Roses were introduced to compete in the twist wrapped assortment market. Early designs incorporated a sampler or embroidery rose design which was later replaced by a simpler rose.

1947 Milk Tray Bar is Launched Eight Milk Tray Chocolates, in a bar. Imagine a box of Milk Tray Chocolates. Now imagine picking eight of the most popular chocolates – keeping their distinctive shapes – and putting them in a bar!

1955 First Cadbury TV advert Cadbury’s ad for drinking chocolate was one of 24 that were shown on ITV’s launch night. The advert was based on the popular panel game 'Twenty Questions'.

1960 Skippy is Launched The milk chocolate bar with a caramel and wafer centre launched in 1960, with the slogan ‘It’s got a crunch in the biscuit and a munch in the middle’. A classic 1960s TV ad for Skippy shows a swinging London couple getting off their scooter and going into a trendy coffee bar to pick up their Skippys.

1969 Cadbury Merges With Schweppes The merger happened after the new Cadbury Chairman, Adrian Cadbury, was approached by his opposite number, Lord Watkinson.

1970 A decade of sales growth Many Cadbury brands - Flake, Cadbury Dairy Milk, Whole Nut and Fruit and Nut - saw vast increases in sales in the 1970s, partially due to hugely successful and memorable TV advertising campaigns.

1985 Boost Coconut is Launched Milk chocolate covered bar with a toasted coconut and caramel centre. A variant of the mighty Boost, this coconut flavour was discontinued in 1994.

1990 Cadbury World Opens Factory tours had always been popular but it was impossible to run a factory smoothly if it had thousands of visitors. In 1988 Cadbury began planning a visitor attraction to take the place of the factory tours - Cadbury World.

2003 Cadbury Schweppes Buys Adams and Becomes the World's Leading Confectionery Company Cadbury bought the world’s number 2 gum manufacturer, Adams, in 2003 and achieved its aim of leading the market.

2008 Cadbury and Schweppes Demerge The two companies demerged to allow each to concentrate on its area of expertise.

2008 Cadbury Cocoa Partnership Launched In January 2008, Cadbury launched the Cadbury Cocoa Partnership. £45 million was put aside to put into cocoa farms in Ghana, India, Indonesia and the Caribbean over a decade.

2009 Cadbury Dairy Milk Becomes Fairtrade The move to Fairtrade has the impact of tripling the sales for cocoa farmers in Ghana under Fairtrade terms, both increasing Fairtrade cocoa sales for existing certified farming groups, as well as opening up new opportunities for thousands more farmers to benefit from the Fairtrade system.

2010 Cadbury becomes part of Mondelēz International Cadbury became part of Mondelēz International family on the 2nd of February 2010.

2012 Chocolate centre of excellence opens in Bournville A new global research and devlopment centre opens in Bournville as part of a £17 million investment in R&D in the UK.

Products - Easter

Products - Bars

Products - Drink

Competitiors

Perpetual Map

Thank u