Katmandoo C2C platform for web development

2/17 #1 - low website quality Users have $ for a website but can’t make it working Typical low-cost website

3/17 #2 - no store for CMS extensions Web developers create custom CMS builds, not custom extensions

4/17 #3 - each CMS has its own API Web developers need more or less standard API to create for all platforms at once Typical web developer

5/17 Katmadoo is a C2C platform

6/17 Solution: CMS extensions e-store

7/17 CMS / CMF extensions e-store Moderated catalog – Proven quality – Extensions for any price ($1 … $10000) Commissions for developers – Possibility to sell / promote their works C2C communication platform – Tickets for issues / feature requests – Discussion boards / case studies

8/17 How it works?

9/17 Market Low / medium cost websites – k+ open source extensions – 5-10M downloads daily – 1% of extensions are paid – +50% a year Web development – 100k+ freelancers / small agencies – 1% are professional developers

10/17 Competitors Free CMS extensions (WP, Joomla!, Drupal) – No true way to purchase paid extensions – No strong communication platform Paid CMS extensions (Magento, Bitrix) – A few useless extensions – High price for an open source website

11/17 Katmandoo is better Proven qualitative CMS extensions – Ratings / reviews / testing / bug tracker Uniformed API – The true way to migrate from CMS to CMS Quality for low-cost market – $100 will be enough for a brilliant websites

12/17 Business model CMS extensions e-store – 1% commission, 1M+ items daily Social services / exceptional quality – Paid accounts, $20 monthly, 20k+ developers Extension e-store as 3 rd solution – Custom platforms for CMS manufacturers

13/17 Marketing Integration with extension catalogs Social / viral spreading Focus on web developers, not users Development is easy!

14/17 Milestones 1-6 th months: open source CMS, public beta 7-10 th months: API, e-store, community th months: paid services / internal rewards th months: #1 platform for web developers Payback lifetime: months

15/17 About us Qualitative low-cost CMS extensions #1 in RU with performance optimization Great technical experience #2 in RU with CMS solutions

16/17 About us Qualitative low-cost CMS extensions #1 in RU with performance optimization Great technical experience #2 in RU with CMS solutions

17/17 Summary $2.5M of investment 30% - development, 70% - marketing Innovative product on market Market: 100k of CMS extensions Average price $3 Complete payback in 3 years Annual sales on 3 rd year: $10M

18/17 Questions? Matsievsky Nikolay