1 The Profession of Business District Management Professional Certification Program Rutgers University, Newark, NJ, USA Dr. Seth A. Grossman, Ph.D., BDEMCP Administrator

What does professionalization entail…..? For the Individual:For the Field: - knowledge and skills- standards of - qualifications competence and - code of conduct measurement - recognised status- theory, concepts, and principals - recognised status

Current Status of the Field The adhoc nature of practitioners entering the field of business district management. The lack of research regarding the management & impacts of managed business districts. Ambiguous professional status of practioners. The absence of performance criteria.

-RUTGERS UNIVERSITY, NEWARK, NJ- BUSINESS DISTRICT EXECUTIVE MANAGEMENT CERTIFICATION PROGRAM TWO FORMATS A Four-Module Online Course. An Online – Onsite Course: 1 st and 4 th Modules are online, 2 nd and 3 rd Modules are conducted in an onsite three- day workshop - Multidisciplinary & Interdisciplinary -

The Profession of Business District Management Defines the Profession of Business District Management DEFINITION: An expertise within public administration that requires a manager to bring together public- private: interests, technology, and processes in a sustainable partnership.

PUBLIC-PRIVATE PARTNERSHIP *Context of the Profession* Definition: A contractual agreement between public and private actors to accomplish common objectives and purpose. – – Through this agreement, risks, the skills, assets, and accountabilities of each sector (public and private) are shared in delivering a service or facility for the use of the general public. “PPP” Management: A multisectoral expertise that bridges business, government, and community development technologies and skills to solve (BIDs: business) development problems in public arenas. “PPP” Management: A multisectoral expertise that bridges business, government, and community development technologies and skills to solve (BIDs: business) development problems in public arenas.

Managed Business Districts (BIDs): Formal PPPs Formal subgovernmental PPPs, established on the local level to promote revitalization, economic, business & community development. A community-based self- help mechanism

KNOWLEDGE & SKILLS Public-Private Partnership Management. Public-Private Partnership Management. Public Entrepreneurship & Social Capital. Public Entrepreneurship & Social Capital. Cooperative Commercial Retail Management (malls) – Malls with and w/o Walls. Cooperative Commercial Retail Management (malls) – Malls with and w/o Walls. Asset -Based Management. Asset -Based Management. Comprehensive Community Development. Comprehensive Community Development. Destination Management/ Marketing. Destination Management/ Marketing. Performance Management – process and measurements. Performance Management – process and measurements.

PUBLIC ENTREPRENEURSHIP Definition: The generation, design, and implementation of innovative ideas in the public realm that profoundly elaborates a public organization. –Builds upon the assets of the community. –Emphasizes organization and management to achieve a community vision. –Utilizes cooperative commercial development technologies. –Builds on comprehensive community development strategies. –Unites multisectoral stakeholders.

SOCIAL CAPITAL Definition: Value derived from the social, cultural, and expressive assets of the community. Attained through an organized social network that achieves community goals and maintains community assets. Attained through an organized social network that achieves community goals and maintains community assets. A system that manages community agreements, promises, and commitments for improvement. A system that manages community agreements, promises, and commitments for improvement. The primacy of goodwill, trust, and the strength of social networks. The primacy of goodwill, trust, and the strength of social networks.

COOPERATIVE COMMERCIAL RETAIL MANAGEMENT Definition: A collective and community approach to managing common economic needs, assets and value. Professional management as an added value. Professional management as an added value. Service oriented: Service as the competitive edge. Service oriented: Service as the competitive edge. Market oriented – Focused on the customer. Market oriented – Focused on the customer. Destination Marketing. Destination Marketing.

ASSET-BASED DEVELOPMENT Definition: A integrative process of identifying, planning, and implementing the sustainable growth and development of a common and shared quality of life. Strategic rather than only tactical – Process rather than project oriented. Long range rather than only short range. Merges public and private interests and technologies. Asset Rather Than Needs Oriented Management. Asset Rather Than Needs Oriented Management.

PERFORMANCE MANAGEMENT #1-Manage partnership agreements. #1-Manage partnership agreements. An inclusive process – must measure from different stakeholder perspectives. An inclusive process – must measure from different stakeholder perspectives. - How do we measure success Performance Measurement & Evaluation? - How do we measure success Performance Measurement & Evaluation? - Determine appropriate things to measure. - Determine appropriate things to measure. –Connecting promises to current results. –Link budget to performance needs.

Publicization -Privatization Different Perspectives Publicization - Where private citizens/ corporations assume public accountabilities & services. Publicization - Where private citizens/ corporations assume public accountabilities & services. Privatization – Where the private sector provides public services. Privatization – Where the private sector provides public services. S. A. Grossman (2010)

Promise and Performance of Public-Private Partnerships Risk-Reduction & Enhancement of the Performance Environment: Allows both sectors to take risks in more than one sector at a time. Risks are reduced by the expertise and authority of each sector to achieve enhancements in: Quality of Life (QOL) Return on Investment (ROI) Organization & Management Capability (OMC)

THREE ASPECTS OF PPP PERFORMANCE: Partnership Evaluation A THREE (3) SIDED EVALUATION: 1) Public, 2) Private, and, 3) PPP management. Quality of Life (QOL) – Public -– Community Development. Quality of Life (QOL) – Public -– Community Development. Return on Investment (ROI) – Private -- Economic & Business Development. Return on Investment (ROI) – Private -- Economic & Business Development. Organizational and Management Capability (OMC) –- of the PPP. Synergy. Organizational and Management Capability (OMC) –- of the PPP. Synergy. QOL ROI OMC

CONCLUSION Recognizing the Multidisciplinary/ Multisectoral Profession of Business District Management. Recognizing the Multidisciplinary/ Multisectoral Profession of Business District Management. Establishing & Maintaining Standards. Establishing & Maintaining Standards. Preparing for the Future: Global- Local. Preparing for the Future: Global- Local. –Partners: International Downtown Association, Institute of Place Management, International Cities & Town Centers Society, Pennsylvania Downtown Assoc., New Jersey Managed Districts Association Certification Program Information. Certification Program Information.

BUSINESS DISTRICT EXECUTIVE MANAGEMENT CERTIFICATION PROGRAM Seth A. Grossman, Ph.D. Director, Institute of Business District Management School of Public Affairs & Administration Rutgers, The State University of New Jersey 111 Washington Street Newark, NJ