Chapter 6: The Web and E-Commerce Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 1
Learning objectives 1.Web strategy 2.Website information architectures 3.E-commerce 4.Website marketing 5.Web 2.0 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 2
Newspaper industry Users read news online for free Impact on print newspapers Internet disruption of business models Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 3
Inform or entertain audience Influence audience Sell products or services Facilitate offline relationships Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter Web strategy (1:2)
Inform or entertain audience Influence audience Sell products or services Facilitate offline relationships Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter Web strategy (1:2)
Uniform resource locator (URL) Domain name system (DNS) Hypertext transfer protocol ( File transfer protocol (ftp://) Top-level domain Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter Naming the website
Internet Corporation for Assigned Names and Numbers (ICANN) Legal disputes Cybersquatting and typosquatting Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter Managing domain names
Hierarchical architecture Multi-dimensional architecture Sequential architecture Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter Website design
User interface design Usability Accessibility Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 9
Web browser Hypertext markup language (HTML) Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter Software development strategies
Javascript AJAX Flash Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter Interactive websites
Content management Cascading style sheets (CSS) Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter Content management systems
Online transactions Security Trust Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter E-Commerce
Search engine optimization Search terms and key words Page rank and relevance Search engine scams Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter Marketing the website (1:2)
Search engine optimization Search terms and key words Page rank and relevance Search engine scams Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter Marketing the website (2:2)
Web advertising (1:2) Click-through rate (CTR) Target advertising Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter
Search portals Online marketing challenges Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter Web advertising (2:2)
Web 2.0 Crowdsourcing Expanding data Learning web Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter
Summary 1.Web strategy 2.Website information architectures 3.E-commerce 4.Website marketing 5.Web 2.0 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter
Mobile e-commerce Near-field communications Osaifu keitai Expansion Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter NTT Docomo case
Business model Recommendation engine Mobility Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter Pandora case
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter