Pitch Bootcamp The Founder Institute

Who Are You?

Hopefully, Neither

5 Rules

Display Confidence Stand tall Speak clearly

Don’t Make Excuses “I’m tired” “Let me apologize for…” “This is my first time…” “I think that…”

Avoid Superlatives “We’re the first…” “fastest” “best” “only”

Use Data “big” = bad “large” = ignorant

End Strong What is your ask? Leave with a slogan.

Pitch Types

The Three Pitch Types Elevator Pitch <1 Minute Every Day Clear Competition 3-5 Mins Excite Structure Fundraise Mins Inform Data Heavy

Elevator Pitch

My company, is developing to help (solve a problem) (with secret sauce) (company name) (a defined offering) (a target audience),

Easy? No.

My company, is developing to help find deals online faster. Socialista a social utility female consumers,

State a Simple Offering

Be Specific a social utility In other words, a regional gas and electric company. an ecommerce site

Avoid Buzzwords mobile social CRM For SMBs in EMEA over HTTP, of course. a mobile application

Skip the Adjectives a revolutionary service Fight the power! backend software

Specify a Precise Audience

Identify Demographics female consumers Consumers, consumers everywhere! mothers aged 24 to 36

Specify Your Market artists and musicians Jugglers, piano players and trained monkeys unite! unsigned electronic bands

Clarify the Buyer large businesses They are just so large, and they want what I have. purchasing managers at Fortune 1,000 companies

My company, is developing to help find deals online faster. Socialista an ecommerce site mothers aged 24 to 36,

Identify a Problem Everyone Understands

My company, is developing to help Socialista an ecommerce site young mothers, shop for hip baby products at wholesale prices

Add Some Secret Sauce

My company, is developing to help Socialista an ecommerce site young mothers, shop for hip baby products at wholesale prices with automated ordering for diapers, wipes and other staples.

Other Examples

My company, has developed to help TheFunded an online community website entrepreneurs seeking venture investment, research, rate and review venture capital firms with subpoena-proof anonymity to encourage accuracy.

My company, has created to help the Founder Institute a training and mentoring program entrepreneurs launching a new startup, create meaningful and enduring technology companies with shared equity that encourages peer support.

Thank you! The Founder Institute