GENERATION TO

For the Lord is good and his love endures forever; his faithfulness continues through all generations. Psalm 100:5

MATURES born before million in the U.S.

TOTAL GIVING 26%MATURES 88% gave an avg. of $1,367/yr across 6.2 charities

GIVING PREFERENCES PLACES OF WORSHIP LOCAL SOCIAL SERVICES CHARITY (DONATE GOODS) CHARITY (KIDS) CHARITY (HEALTH) MATURES 50%55%72% BOOMERS GEN X GEN Y

GIVING PATTERNS 34% give in honor or as a tribute 52% give in response to direct mail solicitation

TECHNOLOGY USE INTERNETSOCIAL MEDIAMOBILE PHONE MATURES 60% banking 80% 58% youtube 59% facebook 30% primary 17% text 7% only phone BOOMERS GEN X GEN Y

GIVING & SOCIAL MEDIA VIEW ONLINE VIDEOS ABOUT CHARITIES THEY SUPPORT 12% SHARE INFO ABOUT CHARITIES WITH FRIENDS 9% FUNDRAISE FOR CHARITIES 6%

BABY BOOMERS born million in the U.S.

TOTAL GIVING 26%MATURES 88% gave an avg. of $1,367/yr across 6.2 charities 43% BOOMERS 72% gave an avg. of $1,212/yr across 4.5 charities

GIVING PREFERENCES PLACES OF WORSHIP LOCAL SOCIAL SERVICES CHARITY (DONATE GOODS) CHARITY (KIDS) CHARITY (HEALTH) MATURES 50%55%72% BOOMERS 46%52%63% GEN X GEN Y

GIVING PATTERNS 34% give in honor or as a tribute 52% give in response to direct mail solicitation 30% gave in honor or as a tribute 46% give through their workplace 42% give through websites 21% give monthly 40% give in response to direct mail

TECHNOLOGY USE INTERNETSOCIAL MEDIAMOBILE PHONE MATURES 60% banking 80% 58% youtube 59% facebook 30% primary 17% text 7% only phone BOOMERS 74% banking 87% 81% youtube 71% facebook 46% linked in 60% primary 41% text 16% only phone GEN X GEN Y

GIVING & SOCIAL MEDIA VIEW ONLINE VIDEOS ABOUT CHARITIES THEY SUPPORT 12%27% SHARE INFO ABOUT CHARITIES WITH FRIENDS 9%19% FUNDRAISE FOR CHARITIES 6%9%

GENERATION X born million in the U.S.

TOTAL GIVING 26%MATURES 88% gave an avg. of $1,367/yr across 6.2 charities 43% BOOMERS 72% gave an avg. of $1,212/yr across 4.5 charities 20% GEN X 59% gave an avg. of $732/yr across 3.9 charities

GIVING PREFERENCES PLACES OF WORSHIP LOCAL SOCIAL SERVICES CHARITY (DONATE GOODS) CHARITY (KIDS) CHARITY (HEALTH) MATURES 50%55%72% BOOMERS 46%52%63% GEN X 40%37%56%39% GEN Y 56%38%33% PLUS: 49% WANT TO SEE THE IMPACT OF THEIR GIVING

GIVING PATTERNS 34% give in honor or as a tribute 52% give in response to direct mail solicitation 30% gave in honor or as a tribute 46% give through their workplace 42% give through websites 21% give monthly 40% give in response to direct mail 46% fundraised for an organization 53% give through their workplace 49% gave by retail purchase 40% give through websites 47% would give via mobile phone

TECHNOLOGY USE INTERNETSOCIAL MEDIAMOBILE PHONE MATURES 60% banking 80% 58% youtube 59% facebook 30% primary 17% text 7% only phone BOOMERS 74% banking 87% 81% youtube 71% facebook 46% linked in 60% primary 41% text 16% only phone GEN X 78% banking 86% 61% shopping 49% music 92% youtube 77% facebook 57% linked in 86% primary 67% text 48% only phone GEN Y

GIVING & SOCIAL MEDIA VIEW ONLINE VIDEOS ABOUT CHARITIES THEY SUPPORT 12%27%46% SHARE INFO ABOUT CHARITIES WITH FRIENDS 9%19%38% FUNDRAISE FOR CHARITIES 6%9%22%

GENERATION Y born million in the U.S.

TOTAL GIVING 26%MATURES 88% gave an avg. of $1,367/yr across 6.2 charities 43% BOOMERS 72% gave an avg. of $1,212/yr across 4.5 charities 20% GEN X 59% gave an avg. of $732/yr across 3.9 charities 11% GEN Y 60% gave an avg. of $481/yr across 3.3 charities

GIVING PREFERENCES PLACES OF WORSHIP LOCAL SOCIAL SERVICES CHARITY (DONATE GOODS) CHARITY (KIDS) CHARITY (HEALTH) MATURES 50%55%72% BOOMERS 46%52%63% GEN X 40%37%56%39% GEN Y 56%38%33% PLUS: 57% WANT TO SEE THE IMPACT OF THEIR GIVING PLUS: 49% WANT TO SEE THE IMPACT OF THEIR GIVING

GIVING PATTERNS 34% give in honor or as a tribute 52% give in response to direct mail solicitation 30% gave in honor or as a tribute 46% give through their workplace 42% give through websites 21% give monthly 40% give in response to direct mail 47% give through websites 62% would give via mobile phone 59% give through their workplace 43% fundraised for an organization 53% give by retail purchase 46% fundraised for an organization 53% give through their workplace 49% gave by retail purchase 40% give through websites 47% would give via mobile phone

TECHNOLOGY USE INTERNETSOCIAL MEDIAMOBILE PHONE MATURES 60% banking 80% 58% youtube 59% facebook 30% primary 17% text 7% only phone BOOMERS 74% banking 87% 81% youtube 71% facebook 46% linked in 60% primary 41% text 16% only phone GEN X 78% banking 86% 61% shopping 49% music 92% youtube 77% facebook 57% linked in 86% primary 67% text 48% only phone GEN Y 86% banking 80% 61% shopping 62% music 54% video 97% youtube 90% facebook 55% linked in 55% twitter 98% primary 72% text 76% only phone

GIVING & SOCIAL MEDIA VIEW ONLINE VIDEOS ABOUT CHARITIES THEY SUPPORT 12%27%46%56% SHARE INFO ABOUT CHARITIES WITH FRIENDS 9%19%38%50% FUNDRAISE FOR CHARITIES 6%9%22%24%

What does this mean?

COMMUNICATION METHODS MATURES BOOMERS GEN XGEN Y

FROMTO SHIFTS IN GIVING CASH OR CHECKELECTRONIC GIVING DUTY & DELIGHTSEEING IMPACT OF GIVING GIVING TO INSTITUTIONSGIVING TO CAUSES GIVING MONEYGIVING TIME & EFFORT RESISTANCE TO TALKING ABOUT MONEY DESIRE TO TALK ABOUT MONEY LONG-TERM GENERAL COMMITMENTS SHORT-TERM SPECIFIC COMMITMENTS

GENERATION Z born after 1995

GENERATION TO