MARKETING PLAN OF Banana Boat Group 2……

MARKETING PLAN About Banana Boat Market Vision Core Value Management

Positioning Marketing Sales & Distribution Launch Strategies

Advertising Pricing Distribution

About Banana Boat Banana Boat is the famous cosmetics brand. Banana Boat belonging to Playtex company, headquartered in the United States, Connecticut, is a professional brand of sunscreen. The brand's market share accounted for 5% of the world's sunscreen, among them, 17.3% of Latin America, and 11.7% in North America. Banana Boat Sales in the United States were ranked second in last year ,about $89.4 million. B

Market Vision Market Vison : To provide and sell innovative range of skin care and after-sun related products and services to customers at profit in a way which is consistent with our ethics, values and responsibilities .

Market Vision Market Mission: To become the leading branded skin-care for after sun related business in the Mainland of China and to be an outstanding business of integrity and inspiration.

Core Value Maintain purity & natural quality Live up to social responsibility Spread brand Awareness Consumer must benefit in both price and quality

Management Supported by strong marketing, sales, regulatory and finance teams. High professional standards. Fully satisfied principals around china. Leadership positions achieved for represented brands / companies in short span of time.

Positioning Positioning of product or service Statement that distinctly defines the product in its market and against its competition over time Consumer promise Statement summarizing the benefit of the product or service to the consumer

Marketing Well-defined strategic and marketing plans to provide deserving focus to each product line. Dedicated teams of trained professionals calling on targeted customers to directly promote and market products ranging form ethical pharmaceuticals to skincare preparations to general health related OTC products from several principals around the globe.

Marketing

Well established infrastructure with sales teams and delivery vehicles to cover following distribution channels: Skincare Centers / Salons Hospitals Shopping Centers / Stores Super Stores Tao bao shop

Launch plan If product is being announced Promotion budget Supply backup material with detailed budget information for review

Advertising website Strategy Booklet Market staff recommadations sales promotion weibo/wechat Advertising

Pricing Summarize specific pricing or pricing strategies Compare to similar products Policies Summarize policy relevant to understanding key pricing issues

Distribution Distribution strategy Channels of distribution —— Summarize channels of distribution Distribution by channel Show plan of what percent share of distribution will be contributed by each channel – a pie chart might be helpful

Thank you !