Adding WAN Optimisation to Boost Storage Sales Success Blue Coat in a Virtual World

BLUE COAT SYSTEMS CONFIDENTIAL 2 Blue Coat Products Application Delivery Network End-to-End User Experience Control ProxySG Get Focused Director ProxyAV Reporter WebFilter Policy Based Control Management & Reporting Application Acceleration Application & User Security Application Visibility & Monitoring Application QoS PacketShaper Go Wide Intelligence Center PolicyCenter ProxyClient

BLUE COAT SYSTEMS CONFIDENTIAL 3 Blue Coat Solutions ProxySG Secure Web GatewayWAN Optimization Malware PreventionContent Delivery Networks SSL Visibility and ControlRemote Acceleration Web Content FilteringApplication Acceleration Remote Web ControlServer Virtualisation IM and P2P ControlServer Consolidation Information Leak PreventionD2D / V2V Replication PacketShaper Application Visibility & QOS Application Performance Monitoring P2P Traffic Shaping Application Visibility MPLS Migration Bandwidth Management VoIP Deployment

BLUE COAT SYSTEMS CONFIDENTIAL Application Delivery: The Network Group’s Cycle of Pain Remote Office Data Center External Applications / Software as a Service Traditional Applications Voice and Unified Communications Video Desktop Virtualization Recreational Traffic Web 2.0 and mashups Server Consolidation and Mobile Workers

BLUE COAT SYSTEMS CONFIDENTIAL Application Delivery: Mapping Pain to ProxySG and PacketShaper Solutions Server Consolidation and Mobile Workers Recreational Traffic Web 2.0 and mashups External Applications / Software as a Service Traditional Applications Voice and Unified Communications Video Desktop Virtualization Key Needs: ProxySG Accelerate internal traffic CIFS and MAPI acceleration HTTP/HTTPS acceleration Byte and Object Caching Compression Key Needs: PacketShaper Visibility, Application Performance Monitoring Bandwidth Management Policy and Control of P2P and “bursty” traffic Key Needs: ProxySG Secure Web Gateway and Security Policy and control of all web traffic Key Needs: PacketShaper Monitoring, SLAs/metrics Transaction Protection VoIP Call protection Enhanced MPLS Key Needs: ProxySG Optimize CDN Video Streaming Video QoS Optimize streams Key Needs: ProxySG Accelerate external apps Optimize SSL Per application policy Key Needs: ProxySG Client Acceleration Caching Security

BLUE COAT SYSTEMS CONFIDENTIAL Application Delivery: Mapping Pain to ProxySG and PacketShaper Solutions Server Consolidation and Mobile Workers Recreational Traffic Web 2.0 and mashups External Applications / Software as a Service Traditional Applications Voice and Unified Communications Video Desktop Virtualization Key Needs: ProxySG Accelerate internal traffic CIFS and MAPI acceleration HTTP/HTTPS acceleration Byte and Object Caching Compression Key Needs: PacketShaper Visibility, Application Performance Monitoring Bandwidth Management Policy and Control of P2P and “bursty” traffic Key Needs: ProxySG Secure Web Gateway and Security Policy and control of all web traffic Key Needs: PacketShaper Monitoring, SLAs/metrics Transaction Protection VoIP Call protection Enhanced MPLS Key Needs: ProxySG Optimize CDN Video Streaming Video QoS Optimize streams Key Needs: ProxySG Accelerate external apps Optimize SSL Per application policy Key Needs: ProxySG Client Acceleration Caching Security Pain +1

BLUE COAT SYSTEMS CONFIDENTIAL 7 PacketShaper Fit PacketShaper Fits Key Markets Monitoring/Visibility Voice/Video Convergence Transactional Apps (ERP, CRM, etc) Recreational Traffic Problems: The Unknown - help figure out problem SAP, Oracle, ERP, Citrix, ERP, CRM, Web Applications, Voice, Video Don’t know what’s running on the network Recreational traffic (internet radio, P2P, iTunes, streaming) Key Considerations START with PacketShaper-based assessment to understand issues Projects: VOIP or IP Telephony rollouts Video conferencing Transaction applications MPLS transitions Probe upgrades

BLUE COAT SYSTEMS CONFIDENTIAL PacketShaper as a Key Enabler Part of the Sale / Eval / POC Leave PacketShaper inline for two days – Live results or WAN Performance Report Frame the value: – What are your biggest networking problems? Do you know why? – How much recreational traffic is on the WAN? Do you know? – Are you moving towards IP Telephony? Is the quality ok? – Do you use any streaming content? How about salesforce.com? Look for differentiation in the results: – Internet/outsourced secure websites – Streaming video – Problems with bandwidth management

BLUE COAT SYSTEMS CONFIDENTIAL Selling the Blue Coat Value in Centralisation and Virtualisation Projects Storage Group – Implement Acceleration to consolidate and deliver fast access to centralised / virtualised storage IT in general – Intelligence through Deep Visibility Identify & measure applications Track response, troubleshoot problems Identify issues, choose tools – Increase performance of all key apps Bulk: Files, storage & Transactions: ERP, CRM, Thin – Protect and guarantee availability Ensure availability of key applications Control recreational and malicious traffic Centralisation of storage, virtualisation and data warehousing Additional Blue Coat Value

BLUE COAT SYSTEMS CONFIDENTIAL WAN Optimization Benefits Video & Multi-Media Business Web Software as a Service (SaaS) Recreational Malicious Voice Video Conference Real-Time Transactions Thin Client & RT Virtual Accelerate Internal Bulk Applications Storage Consolidation File Access Intranet Backup & DR Image Distribution Caching – Byte & Object Compression Protocol Acceleration (TCP, CIFS/NFS, MAPI, HTTP, etc) Basic QoS External Applications Real Time Applications Streaming Acceleration & CDN (Content Delivery Networking) External Web/SSL Advanced Web Policy SSL Acceleration Advanced Application ID Technology Application-Sub Classification Application Session QoS (ASQ) CiscoRiverbed Citrix Blue Coat P

BLUE COAT SYSTEMS CONFIDENTIAL WAN Optimization Blue Coat Advantage Accelerate Application Performance Monitoring See Secure Web Gateway Secure Control End-to-End User Experience Blue Coat P

WAN Optimization Bringing it All Together: Selling the Blue Coat Advantage Accelerate Application Performance Monitoring See Breadth Secure Web Gateway Secure Breadth Depth Control End-to-End User Experience Blue Coat

Adding WAN Optimisation to Boost Storage Sales Success Blue Coat in a Virtual World