Mark Mulligan March 2013 Making Streaming Add Up

– Mark Mulligan - January million total* 26 million total* iTunes: 400 million credit card linked accounts Streaming’s Heavyweights *Deezer total refers to registered users, Spotify total refers to reported Facebook users (millions)

Streaming Music is Breaking Out of a Young Male Early Adopter Skew Streaming Music Penetration by Age Penetration by Gender % of all consumers Source: EMI Insight Data, 2011

Streaming’s Is Growing Fast But Downloads Are Still Where The Money Is (millions) Digital Revenue of the World’s Top 10 Music Markets Digital music revenue Source: IFPI and MIDiA Estimates Streaming and Subscriptions: 244% Other digital: 22% 2008 to 2012 Growth – Mark Mulligan - March 2013

Spotify’s Total Users Growth Is Solid But Only Average for Streaming Music Services Source: Company reported numbers Million users Months from launch of service – Mark Mulligan - January 2013

Experience is the product! Streaming is not a product!

Contact: Mark Mulligan Phone: +44 (0) Web: Blog: musicindustryblog.wordpress.comhttp:// musicindustryblog.wordpress.com – Mark Mulligan - January 2013