SMALL BUSINESS MANAGEMENT Chapter 9 Small Business and Electronic Commerce.

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Presentation transcript:

SMALL BUSINESS MANAGEMENT Chapter 9 Small Business and Electronic Commerce

 What Is Electronic Commerce?  Growth of E-Commerce

Types of E-Commerce u Business to Consumer (B2C) u Business to Business (B2B) u Business to Government (B2G) u Consumer to Consumer (C2C) u Consumer to Business (C2B)

E-Commerce Models  Brokers  _________ Model  Infomediary Model  ___________Model  Manufacturer Model  Affiliate Model  ___________ Model  Subscription Model  _______ Model

Advantages of E-Commerce  _______ Markets  Maximize _______ Relationships  Create _______ Services  _______ Costs

Problems with E-Commerce  Security Concerns  Authentication  Access _______ or authorization  Data integrity  Copyright and _______ Property Threats  Payment systems  E- cash  E – _______  Smart Cards  Credit & Debit cards  Paypal

Planning a Website  Identify Objectives - level 1, level 2, or level 3  Strategies for Website Development - buy a ready made solution stores onlinestores online - rent space in a network based e- commerce solution Yahoo storesYahoo stores - build the system from scratch

Choosing a Web Host  Types of Hosts - Shared Hosting - _______ Hosting - Colocated Hosting  Advantages of Using a Web Host

Attracting Customers to the Website  Register With a _______ Engine  Request Links on Industry Sites  Include URL on _______, Business Cards and Literature  Request Reciprocal Links  Issue News _______  Capture Visitor Addresses

Attracting Customers to the Website (cont.)  Publish an _______ Newsletter  Set Up a _______ in the Program  Promote the Site in Mailing Lists and News Groups  Begin an _______ Program

Concept Checks  1. What activities does e-commerce encompass ?  2. Why is market expansion a popular use for e-commerce?  3. When developing a security policy, what concerns should be addressed ?  4. What are the different payment systems available to e-commerce?

Concept Checks  5. When developing a website what are some important aspects to consider?  6. What are the methods of attracting customers to a website?