1. Copyright© Genetic Computer School Singapore.2009 MIS8 Page-1 Lesson 8 E-Commerce: Digital Markets

2. Copyright© Genetic Computer School Singapore.2009 MIS8 Page-2 CHAPTER OVERVIEW  Emerging Digital Firms  E-Commerce  M-Commerce  Electronic Commerce Payment System

3. Copyright© Genetic Computer School Singapore.2009 MIS8 Page-3 Emerging Digital Firms  Individuals and businesses will increasingly use the Internet to conduct commerce as more products and services come online and most households switch to broadband telecommunication.  More industries will be transformed by e-commerce including travel reservations, music and entertainment, news, software, education and finance.

4. Copyright© Genetic Computer School Singapore.2009 MIS8 Page-4 Cont’  Features of Internet and Web-Based Ubiquity Global Reach Universal Standard Richness Interactivity Personalization/Customization Information Density

5. Copyright© Genetic Computer School Singapore.2009 MIS8 Page-5 Cont’  Key concepts of E-Commerce Digital Market Digital Goods These new business model may generate revenue in: Sales of traditional or digital goods Selling advertising space for banner ads and pop-up ads Transaction fees Sales of marketing information collected by users Directing buyers to sellers

6. Copyright© Genetic Computer School Singapore.2009 MIS8 Page-6 E-Commerce E- Commerce refers to the use of the Internet and the Web to transact business. It is about digitally enabled commercial transactions between and among organizations and individuals. Categories of E-Commerce  Business-to-Consumer (B2C)  Business-to-Business (B2B)  Consumer-to-Consumer (C2C)

7. Copyright© Genetic Computer School Singapore.2009 MIS8 Page-7 M-Commerce M-Commerce applications have taken off for services that time-critical and that appeal to people on the move, or that accomplish a task more efficiently than other methods Popular M-Commerce Applications  Content and location based services  Banking and financial services  Wireless Advertising  Games and entertainment

8. Copyright© Genetic Computer School Singapore.2009 MIS8 Page-8 Electronic Commerce Payment System  Digital Credit Card Payment System  Digital wallets  Micro-payment systems  Accumulated balance digital payment systems  Stored value payment systems  Smart Cards  Digital Cash  Peer-to-peer payment systems  Digital checking systems  Electronic bill presentment and payment services