SMALL BUSINESS MANAGEMENT Chapter 9 Small Business and Electronic Commerce.

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SMALL BUSINESS MANAGEMENT Chapter 9 Small Business and Electronic Commerce.

E-commerce  E-commerce: consists of the buying and selling of products or services over electronic systems such as: the Internet and other computer networks. 25/3/20112Mrs. Shefa El Sagga SBM

Small Business and Electronic Commerce  What Is Electronic Commerce?. E-commerce is the use of computers & electronic communication networks to connect with other relevant organizations.  Growth of E-Commerce: ? 25/3/20113Mrs. Shefa El Sagga SBM

Small Business and Electronic Commerce  Growth of E-Commerce:  1979: Began shopping online.  1990: Global communications network.  1995: Introduction security protocols and allow to communicate through the Internet, and electronic payment services.  2000: European and U.S companies Offered products and services via the World Wide Web. 25/3/20114Mrs. Shefa El Sagga SBM

Types of E-Commerce u Business to Consumer (B2C). u Business to Business (B2B). u Business to Government (B2G). u Consumer to Consumer (C2C). u Consumer to Business (C2B). 25/3/20115Mrs. Shefa El Sagga SBM

E-Commerce Models 1. Brokers. 2. Advertising Model. 3. Infomediary Model. 4. Merchant Model. 5. Manufacturer Model. 6. Affiliate Model. 7. Community Model. 8. Subscription Model. 9. Utility Model. 25/3/20116Mrs. Shefa El Sagga SBM

Advantages of E-Commerce  Expand Markets.  Maximize Customer Relationships.  Create New Services.  Reduce Costs. 25/3/20117Mrs. Shefa El Sagga SBM

Problems with E-Commerce  Security Concerns.  Authentication.  Access control or authorization.  Data integrity.  Copyright and Intellectual Property Threats.  Payment systems.  E- cash.  E – wallets.  Smart Cards.  Credit & Debit cards. 25/3/20118Mrs. Shefa El Sagga SBM

Planning a Website  Identify Objectives. - level 1, level 2, or level 3.  Strategies for Website Development. 1. Buy a readymade solution. 2. Rent space in a network based e-commerce solution. 3. Build the system from scratch. 25/3/20119Mrs. Shefa El Sagga SBM

Choosing a Web Host  Types of Hosts. 1. Shared Hosting. 2. Dedicated Hosting. 3. Collocated Hosting  Advantages of Using a Web Host: ? 25/3/201110Mrs. Shefa El Sagga SBM

Attracting Customers to the Website 1. Register With a Search Engine. 2. Request Links on Industry Sites. 3. Designing an Attractive Web Site. 4. Capture Visitor Addresses. 25/3/201111Mrs. Shefa El Sagga SBM

Attracting Customers to the Website (cont.) 5. Publish an Newsletter. 6. Launch a Web site in the Program. 7. Promote the Site in Mailing Lists and News Groups. 8. Begin an Affiliate Program. 25/3/201112Mrs. Shefa El Sagga SBM

Concept Checks 1.What activities does e-commerce encompass?. 2.Why is market expansion a popular use for e-commerce?. 3.When developing a security policy, what concerns should be addressed?. 4.What are the different payment systems available to e-commerce?. 25/3/201113Mrs. Shefa El Sagga SBM

Concept Checks 5.When developing a website what are some important aspects to consider?. 6.What are the methods of attracting customers to a website?. 7.What Is Electronic Commerce?. 25/3/201114Mrs. Shefa El Sagga SBM