GUERILLA MARKETING: Low-Cost Actions and Resources to Promote Change

What needs to change? Create a goal How will you achieve this goal? Create objectives and strategies Identifying The Problem In Your Community

The report shows current levels of adolescent substance use, delinquency, violence, as well as, risk and protective levels.

Engaging the Community There is power in numbers! Find others who are passionate about your organization or community issue.

FREE or low budget Available Resources

RADAR Center Regional Alcohol and Drug Awareness Resources

Regional Prevention Centers services: Information, Education, Technical assistance, Consultation, Referral Examples would include: Informational programs about risk-focused prevention How community members can become involved Community risk and resource assessments Assistance mobilizing community coalition

Social Media What message are you trying to send? Which platform(s) fit your goal? Which platform does your audience use?

Events & Trainings Kansas Youth Leadership Summit - August 1-3 Red Ribbon Training April 27 SADD Conference April 28 Family Day 4 th Monday in September Red Ribbon Week October Get ideas, network with other Kansas youth and enhance leadership skills

Kansas Youth Leadership Summit  August 1-3  Rock Springs Center, Junction City, KS  Meals included  Create an Action Plan  Listen to inspirational speakers  Network with other youth from across the state  Work with your team throughout the year to make a difference in your community

Red Ribbon Training  April 27  Holiday Inn Holidome, Topeka, KS  Open to Middle School, High School and Adult Sponsors  Team Building Activities  Finding Solutions & Solving the Problems  Red Ribbon Award Criteria  How to Plan a Successful Town Hall Meeting

Kansas SADD Conference  April 28  Holiday Inn Holidome, Topeka, KS  Open to Middle School, High School and Adult Sponsors  Bill Cordes  How to start a successful chapter  Create an action plan

Family Day  4 th Monday in September  September 27, 2010 Research by CASA at Columbia University consistently finds that the more often children eat dinner with their families, the less likely they are to smoke, drink or use drugs.

Positive Charge April  Tagline: Empowering Youth to Live a Healthy Life  Goal: To raise awareness among Kansas youth that most teens don’t drink underage, use tobacco or other drugs.  Objective: Present positive messages to Kansas youth  Strategy 1: Facebook: “It’s DRUG-FREE WEEK on Facebook! Did you know that statistics show MOST Kansas youth DON’T use drugs or drink underage?? Post this status on your wall and write a message to tell your friends why you choose to be drug-free! Become a Fan Family Partnership and share your message on their wall too!”  Strategy 2: T-shirts  Strategy 3: Youtube  Strategy 4: Twitter

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