4.08 Write internal and external business correspondence to convey and obtain information effectively. 4.00 Understand promotion and intermediate uses.

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4.08 Write internal and external business correspondence to convey and obtain information effectively Understand promotion and intermediate uses of marketing-information.

Identify types of business letters.  There are two overall categories of business letters: business-to-business, and business- to-customer.  Business-to-business: The main purpose of a typical business letter is to formalize the details that were arrived at in those discussions, and to provide any additional information that was agreed upon.

 1. thank you letter 2. introduction letter 3. cover letter 4. financial letter 5. marketing letter 6. sales letter 7. project letter 8. invitation letter 9. employee letter 10. congratulations letter

 Business-to-customer: There are many different types of business-to-customer letters. They include: sales and marketing letters, information letters, order acknowledgement letters, order status letters, collection letters, among others.

 1. cover letter 2. customer relations letter 3. financial letter 4. credit letter 5. introduction letter 6. order-status letter 7. sales letter 8. marketing letter 9. announcement letter 10. apology letter 

 Describe the components of an effective business letter.  Depends on the type of letter being written: usually has a salutation, introduction, main topics in the body and summary or conclusion.  Includes facts and recommendations  Explain the guidelines for business-letter writing.  Writing for a business audience is usually quite different than writing in the humanities, social sciences, or other academic disciplines. Business writing strives to be crisp and succinct rather than evocative or creative; it stresses specificity and accuracy.  Write a business letter.

 Define the term informational messages.  Communication that transfers specific information  Identify examples of informational messages used by businesses.  New Product(s)  Sale  Change in business location and/or hours  New ownership

 Explain the purposes of informational messages.  Get a message to a customer, vendor or other party  Demonstrate procedures for writing informational messages

 Define the term inquiries.  Request  Letter of Inquiry (LOI)  The inquiry letter is useful when you need information, advice, names, or directions.  Identify occasions when inquiries are written by businesses.  To vendors; asking about pricing, availability and delivery dates  Potential customers; asking about what the company could do to make them customers  Current customers; what and when do they want a product?  To ask for more information concerning a product, service or other information about a product or service that interests us

 Describe the importance of writing inquiries.  Companies or customers often need information that isn’t readily available  Writing the inquiry well can result in the company getting information it needs  Demonstrate procedures for writing inquiries