Chamberlain Marketing Group Capabilities Overview 2011

Corporate Identity Industry CMG – The Tip of the Iceberg! Top 1% of Suppliers in the Promotional Products & Incentives Industry

CMG Company Overview Founded in 1984 with 25 years of experience as full service agency Vertically integrated to serve customer’s needs Michigan’s largest Promotional Products Company

CMG Company Overview Full service/vertically integrated service provider Creative services In-house production E-commerce/IT Global procurement and merchandising Incentive and recognition management Fulfillment and customer services Finance and administrative Legacy Buying Group

A few of the customers we serve…

CMG Facilities Tour

Custom e-Commerce Solutions

e-Commerce Highlights Fully integrated online ordering Online, real-time inventory Secure financial transactions Automatic order tracking and acknowledgement Multi-tiered pricing Electronic gift certificates Administrative module with reporting 24/7

Program Management Understanding client’s critical business issues Needs analysis Current situation – Branding objectives – Process and systems – Geographical considerations – Resource allocation Establish an objective-based action plan

Required Action Timeline Design and development with client input 60-day development timeline Ongoing communication with client – Scope changes are tracked Transition plan

Program Launch & Marketing Strategies Develop Program Marketing Plan

Program Launch & Marketing Strategies Provide incentives & promotions to register on eStore WebEx eStore Demonstrations Attend meetings when appropriate

Program Management Provide marketing & communications support to launch new programs – Company newsletter – blasts – Marriage mailings

Emerging & Growing Trends Just In Time Inventory Rebate Processing ECO Apparel & Products Direct Importing Item Personalization

Questions? Next Steps?