Sport Careers Chapter 13

Sport Careers What are the professional opportunities for those in sport management? How can preparation in physical education, exercise science, and sport assist individuals in sport media? How can professionals increase their marketability in these areas?

The Sport Enterprise (2003) Sales of sport apparel totaled $22.8 billion Sales of athletic footwear rose to $9.73 billion, up from $9.34 billion in 2002. Sports licensed product sales topped $12.1 billion. Sports equipment sales reached #17.5 billion. Exercise equipment sales topped $3.8 billion, golf ranked second with sales of $2.42 billion. Sports and fitness are BIG business!

Sport Spectator Interest Attendance at sports events is rising and approaching all-time highs. Men’s and women’s NCAA Final Four basketball tournaments were sold out. Nearly 20 million fans attended regular season NBA games. The media plays an enormous role in the world of sports.

Sports and the Media Networks paid $17.6 billion to the NFL for broadcast rights through 2005. NBC paid $2.6 billion for broadcast rights for the Olympic Games through 2008. CBS paid $6 billion to telecast the NCAA men’s basketball tournament for 11 years.

Sport Management … study and practice involved in relation to all people, activities, organizations, and businesses involved in producing, facilitating, promoting, or organizing any product that is sport, fitness, and recreation-related; and, sport products can be goods, services, people, places, or ideas. Parkhouse and Pitts

Four Factor Analysis of Sport Management (Blann) Managing Sport Experiences Sport Management The Sport Enterprise Organized World

NASPE-NASSM Sport Management Competencies Sociocultural dimensions in sport Management and leadership in sport Ethics in sport management Marketing in sport Communication in sport Budget and finance in sport Legal aspects of sport Economics in sport Sport governance Field experience in sport management

Sport Management Career Paths Sport Administration Sport Clubs & Centers Sport Facilities Sport/Leisure Social Services Sport Marketing Sport Communications

Careers in Sport Management Athletic administration Director of Intramurals and/or Campus Recreation Director of Corporate Recreation Sport Facilities Management Sport Retailing Professional Organizations Sport Tourism

Careers in Sport Media Sport Broadcasting Sportswriting and Journalism Sport Photography Sports Information Director Web Developer

Performance and Other Sport Careers Dance Careers Professional Athletics Only 1.3% of NCAA men’s and 1% women’s basketball players go pro; football---2%, baseball---10.5%, although opportunities are growing. Officiating Certification required at most levels---must know rules of sport as well as good officiating mechanics. Sport Law

Entrepreneurship Should I be an entrepreneur? Ask yourself two questions first: Do I have a viable, marketable service or product? Is there a consumer desire for the service or product? Examples: Personal trainers Consultants Mobile fitness and health appraisal business Personal coaching Computerized skill analysis Sport instructional camps and schools

Increasing Your Professional Marketability Education Development of talent Build on experiences progressively Entry level positions Career ladder Fieldwork and Internships Volunteer work Networking