Dillon Harrison – Organic versus Non-Organic Agriculture Aaron Pacheco – Ethics of Meat Consumption Priscila Olague – Genetically Modified Organisms Christopher Owens – Genetically Modified Organisms
Animal testing behind the products we use every day The real cost behind the items consumers buy
In the beginning, we hoped to reach as many people as possible but saw it wouldn’t work Our PSA was specifically tailored towards those who had never considered animal cruelty as a part of product development
Conventions of the genre included concise argument, solid information, and a logical solution presented through textual, visual, and auditory cues Emotional, simple to understand dialogue played a major role
We considered several topics before arriving at animal testing Our topics all shared an ethical component After conducting initial research, we concluded animal testing would be not only a good common ground but a worthwhile topic
Maintaining consistency as well as good contrast Designing motion and transition for the assets Deciding how emotional the content in the PSA would be (choosing content) How information would be communicated (text vs. narration) Managing time
Stage 1 › Describe animal testing Stage 2 › In light of the facts we provide, question the very existence of animal testing Stage 3 › Advocate for change and provide a solution
We did not want to base our arguments on emotional appeals, we believed a logical approach to be more effective Title sequence seeks to associate household items with animal testing Image assets depict the horrors of animal testing Final slides contain the names of actual companies associated with animal testing and refer the audience to a place where they can find further information Visual look followed the conventions of a PSA
Solid information Statistical facts provided Images support our points Attempted professionalism
Imagery › Depict animal suffering Physical Mental Diction › Extensive use of language carrying a negative connotation Music › Sorrowful, reflecting what we believe the animal’s feelings to be
People should exercise their power as a consumer and boycott animal testing companies A company cannot function without customers. A boycott would force them to make changes according to what the public wants.
Problem: Animal testing is unethical and forms part of many of the products we use every day Solution: Become informed as to companies that conduct animal testing and boycott them, sending a message of change