® IBM Software Group © IBM Corporation IBM Information Integration Capabilities Overview of IBM Information Server

IBM Software Group  Introductions  Challenges of data integration  Information Server  Overview  Technical details  Data profiling/analysis  Data quality  Transformation  Packaged application support  Federation  Support for SOA  Metadata management  Architecture & administration  Logistics  Restrooms  Meals snacks/lunch  Etiquette: cell phones/laptops Throughout – focus on sales issues: strengths, differentiators and feature/function, with demos. 2

IBM Software Group Information architecture is evolving 3 Sources: IBM Attributes & Capabilities Study, 2005; Client Interviews 2004; IBM CFO Study, X More Value creation by organizations effective at using information 60%+ of CEOs say they need to do a better job leveraging information Dynamically Deliver Master Information People, Processes, Applications Repositories, Applications Integrated Information Platform Rich Standards, Flexible Architecture 70% of people’s time can be spent finding relevant information Disconnected Silos of Information

IBM Software Group Businesses Are Responding to Market Demands 4 Source: Gartner 2006 “Gartner Study on Data Integration Identifies Key Usage Trends” Maintaining constant investment Decreasing investment Increasing Investment in data integration Investments in data integration are increasing Compliance / Governance Consolidation / Migration Consolidation / Migration Data Warehouse / BI MDM / Single View Driven by strategic initiatives ERP Deployment Source: IBM 2006 IBM Survey of 1,600 CIOs BI applications are the #1 technology priority Business process improvement is the #1 concern BI applications are the #1 technology priority Business process improvement is the #1 concern

IBM Software Group Customer Business Issues  Too much information and not knowing what’s important  Not using demand signals to drive supply chain  Not using customer analysis to tailor marketing and sales  Not leveraging valuable unstructured information  Multiple versions of the truth  Problems managing customer, product and partner interactions  Regulatory compliance inhibited by poor transparency  Lack of trusted information  Incomplete, out-of-date, inaccurate, misinterpreted data  Difficult to understand or control how information is used  Lack of agility  Inability to take advantage of opportunities for innovation  Escalating costs due to inflexible systems and changing needs 5

IBM Software Group IBM Information Server Delivering information you can trust Understand Cleanse Transform Deliver Discover, model, and govern information structure and content Standardize, merge, and correct information Combine and restructure information for new uses Synchronize, virtualize and move information for in-line delivery Unified Deployment Unified Metadata Management Rich Connectivity to Applications, Data, and Content Parallel Processing 6

IBM Software Group IBM Information Server Delivering information you can trust Understand Cleanse Transform Deliver Discover, model, and govern information structure and content Standardize, merge, and correct information Combine and restructure information for new uses Synchronize, virtualize and move information for in-line delivery Parallel Processing ConnectivityMetadata Deployment Administration Platform Services Support for Service-Oriented Architectures 7

IBM Software Group Is Information Server a Product?  Information Server is a platform  Multiple modules that share a consistent foundation of shared platform services  Companies can purchase one or more of the modules  Each module inherently includes the platform services  The modules work together seamlessly, providing great project leverage  As new modules are added, they “snap-in” to the shared platform services, providing immediately leverage  This provides organizations with a flexible entry point 8

IBM Software Group The IBM Solution: IBM Information Server Delivering information you can trust 9 Cleanse Transform Deliver Parallel Processing Rich Connectivity to Applications, Data, and Content IBM Information Server Unified Deployment Unified Metadata Management Understand Information Analyzer Business Glossary Data profiling for understanding what data you have and how it relates to other data, plus data analysis for measuring and monitoring ongoing data quality. Management of Physical and Business Metadata

IBM Software Group Why Is it Important to Start with Understanding?  Where is my information?  How do I get it when I need it?  What does it mean?  Can I trust it?  How do I get it in the form I need?  How do I get it where it needs to go?  How do I control it? 10

IBM Software Group Technical Understanding: Information Analyzer  Analyzes source systems to tell them what they have – creates a map of a customers’ data sources  Allows a complete view of information to be found  Explains the structure and contents of sources  Reduces project cost, time, & risk  Uncovers data quality problems before they impact customers  Reduces risk & improves results  Presents a business-centric analysis  Aligns business & IT to improve results 11 Business Glossary Other Product Modules Understand Analyze source data structures, and monitor adherence to integration and quality rules Information Analyzer Data Analysts Subject Matter Experts Physical View

IBM Software Group Business Understanding: Business Glossary  Allows business users to record their view of the business  Aligns business & IT for better results  Provides business context to information technology assets  Reduces project risk & shortens time to value  Establishes responsibility and accountability  Establishes data governance and control 12 Understand Subject Matter Experts Create and manage business vocabulary and relationships, while linking to physical sources Business Glossary Business Users Business View

IBM Software Group Role-Based Tools with Integrated Metadata 13  Simplify Integration  Increase trust and confidence in information  Increase compliance to standards  Facilitate change management & reuse DesignOperational Developers Subject Matter Experts Data Analysts Business Users Architects DBAs Unified Metadata Management

IBM Software Group The IBM Solution: IBM Information Server Delivering information you can trust 14 Understand Transform Deliver Parallel Processing Rich Connectivity to Applications, Data, and Content IBM Information Server Unified Deployment Unified Metadata Management Cleanse QualityStage Data cleansing, standardization, matching, and survivorship for enhancing data quality and creating coherent business views

IBM Software Group Why Should I Care About Cleansing Information?  Lack of information standards  Different formats & structures across different systems  Data surprises in individual fields  Data misplaced in the database  Information buried in free-form fields  Data myopia  Lack of consistent identifiers inhibit a single view  The redundancy nightmare  Duplicate records with a lack of standards 15

IBM Software Group Data Cleansing: QualityStage  Ensures clean, standardized, de- duplicated information  Reduces project risk and supports better business results  Matches together records across systems  Enables a single version of the truth  Supports global postal verification  Cleanses international data to support requirements across geographies 16 Cleanse Subject Matter Experts Standardize and correct source data fields, and match records together across sources to create a single view QualityStage Visual Match Rule Design Data Analysts

IBM Software Group The IBM Solution: IBM Information Server Delivering information you can trust 17 Understand Cleanse Deliver Parallel Processing Rich Connectivity to Applications, Data, and Content IBM Information Server Unified Deployment Unified Metadata Management Transform DataStage Complex transformation for simplified data exchange and reduced coding

IBM Software Group What Is Important About Transformation & Delivery?  Transformation is key to enabling information to be used in new business contexts – it needs to be metadata-driven  Designed for use by information experts using the understanding imparted by the metadata  Transformation and Delivery can be reused across multiple mechanisms  Large volume batch movement  Real-time event-driven response  Service-oriented architecture  Federated query 18 Data Analysts Data Architects DBAs Subject Matter Experts Request Response Logic Reuse Query

IBM Software Group Data Transformation & Movement: DataStage  Provides codeless visual design of data flows with hundreds of built-in transformation functions  Speeds project delivery and reduces costs  Complete ETL functionality with metadata-driven productivity  Deals with very large volumes of data  Supports batch & real-time operations  Provides versatility to deal with many project requirements  Provides integration from across the broadest range of sources 19 Transform Transform and aggregate any volume of information in batch or real time through visually designed logic Hundreds of Built-in Transformation Functions ArchitectsDevelopers DataStage ® Deliver

IBM Software Group The IBM Solution: IBM Information Server Delivering information you can trust 20 Understand Cleanse Transform Parallel Processing Rich Connectivity to Applications, Data, and Content IBM Information Server Unified Deployment Unified Metadata Management Deliver Federation Server Make results accessible to people, processes, and applications

IBM Software Group Data Federation: Federation Server  Provides access to diverse & distributed information as if it were in one system  Allows rapid integration of information for reduced project cost & risk  Includes industry-leading query optimization & performance  Supports complexity and volumes of large enterprises  Supports read & write capabilities across heterogeneous sources  Versatility improves value for customer investment 21 Deliver Federation Server Access and integrate heterogeneous information across multiple sources as if they were a single source Extend value of existing analytical applications by providing real-time access to integrated information Visual Federation Design

IBM Software Group The IBM Solution: IBM Information Server Delivering information you can trust 22 Understand Cleanse Transform Deliver Parallel Processing Rich Connectivity to Applications, Data, and Content IBM Information Server Unified Metadata Management Unified Deployment WebSphere Information Services Director Common SOA deployment architecture

IBM Software Group Rapid SOA Deployment: WebSphere Information Services Director  Packages information integration logic as services that insulate developers from underlying sources  Provides reuse & consistency to speed time to value and improve results  Integrates directly with WebSphere Process Server & WebSphere Service Registry & Repository  Reduces risk & time to value  Ensures customer value in IBM investment 23 Flexibly deploy and manage reusable information services without hand coding ArchitectsDevelopers WebSphere Information Services Director Rapid SOA Deployment

IBM Software Group The IBM Solution: IBM Information Server Delivering information you can trust 24 Cleanse Transform Deliver Parallel Processing Rich Connectivity to Applications, Data, and Content IBM Information Server Unified Deployment Understand Unified Metadata Management Metadata Workbench Web-based interface for exploration and management of assets produced and consumed by Information Server.

IBM Software Group Data Integration Metadata: Metadata Workbench  Explore and analyze Information Server assets  Browse individual objects or utilize cross-suite views  Simple and advanced search  Review asset relationships graphically  Trace data movement to/from databases, Jobs and reports  Understand business meaning  Measure the impact of change  Includes out of the box reporting on:  Data movement  Data lineage  Business meaning  Impact of changes  Dependencies 25 Web-based interface for exploration and management of assets produced and consumed by Information Server ArchitectsDevelopers Metadata Workbench Data Analysts Subject Matter Experts Unified Metadata

IBM Software Group Customers Achieve Significant Productivity Benefits 1 Example ETL Project 26 Source System Analysis Data Cleansing Transformation Logic Construction Data Management Services Application System Connectivity 50+% gain 20+% gain 40+% gain 30+% gain 50+% gain 1 Compared to hand coding – gathered from IBM project studies Approx. Project Effort 30% 20% 10% 100%

IBM Software Group IBM Information Server Delivering information you can trust Understand Cleanse Transform Deliver Discover, model, and govern information structure and content Standardize, merge, and correct information Combine and restructure information for new uses Synchronize, virtualize and move information for in-line delivery Unified Deployment Unified Metadata Management Rich Connectivity to Applications, Data, and Content Parallel Processing 27

IBM Software Group IBM’s Edge  Comprehensive information integration infrastructure from a single vendor  Open, heterogeneous approach  Scalable, reliable, and high performance foundation  Ongoing investment in innovation  Acceleration for key industry initiatives 28

IBM Software Group Identifying Opportunities  Look for environments with complex heterogeneous information  Large Volumes  Variety of Sources  Complex usage (analysis, SOA delivery, etc.)  Every data warehouse needs an Information Server  Every SOA project needs an Information Server  Every SAP project needs an Information Server  Every master data integration project needs an Information Server 29

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