Proprietary and Confidential © 2012 Maritz Satisfaction Satisfaction is higher for the iPad and Kindle Fire than for the Galaxy Tab and other tablets However, those who made planned tablet purchases are more satisfied than those who made unplanned purchases, even among iPad owners Unplanned purchasers tend to use tablets less than do the planned purchasers, impacting their satisfaction levels 0 Holiday Tablet Poll Re-contact Study May 2012 (n = 1,347) The research tells a tale of two kinds of Tablet buyers - those who knew what they were buying and those who followed the hot trend A majority of intenders follow through on their purchase intent… but nearly as many did not Growth in the market is being powered in part by buyers who unexpectedly decided to make a purchase Of Unplanned Purchasers had not expected to purchase a tablet for at least a year Tablet Intenders in Nov Tablet Non- Intenders in Nov % 85% Bought Did Not Buy Bought 76% iPad Galaxy Tab 80% 70% 60% 50% 70% 66% 56% Tablet Purchase Process Satisfaction with Tablet Activities with significantly less frequency among unplanned purchasers

Proprietary and Confidential © 2012 Maritz Activity Segments The kinds of activities being done on tablets and their frequency shed much light on why some buyers are more satisfied with their purchase than others Also, they highlight where tablet capabilities have an opportunity for expansion 1 Activities There are a wide range of activities being done on tablets, but usage varies considerably, as does satisfaction with those activities on tablets Activity importance in driving tablet satisfaction does not correlate with usage frequency Tablets are largely being used for the same features (Kindle Fire is a little different), but number of apps downloaded and free vs. paid apps varies considerably iPad users have the most downloaded apps. These users also use their devices for more activities than do other tablet owners Those using more activities and apps tend to be more satisfied with their tablets Opportunity Activities Top Activities Download Program Apps Watching Videos Shopping To-do lists eBooks Check News Social Networking Info Search 22% Paid 28% Paid 14% Paid iPad Galaxy Tab Average Total Apps Top 5 App Types Games Entertainment Music Education News Top 5 App Types Games Entertainment Music Health & Fit Education Top 5 App Types Games Music Entertainment Utilities News

Proprietary and Confidential © 2012 Maritz 2 Impact on Other Technologies Tablets are having a significant impact on usage and future purchase plans for desktop and laptop computers While the impact is greatest on PCs, it extends to numerous other devices The research pinpoints which buyers and devices are impacted more and less as well as the reasons why 15% of tablet buyers say if they had to start over and had NO technology they would purchase a tablet first before a smartphone or a laptop/desktop computer The collateral effect of higher satisfaction with higher use of the tablet is that those using more activities are more inclined to choose a tablet first if starting over. Due to its success so far, iPad owners are most willing to choose a tablet before choosing a laptop/desktop Will delay PC purchase 42% Future Purchase 21% Usage 62% Device Choice If Starting Over Among Purchasers By Brand