Senior Vice President Vicki Nesper Vice President Lisa Kelly, MPH, RD Senior Vice President Vicki Nesper Vice President

Who We Are Leading global communications firm ― 100 markets and 2,800 staff Specialized experience in food & beverage and consumer nutrition Strong network of the most important food and nutrition influencers Expert in developing and shaping a compelling narrative ― opinion research, reputation management and engaging influencers, media and consumers Drive marketing communications for top consumer brands throughout network Social media innovators MSLGROUP is the Publicis Groupe’s flagship public relations, branding, social media and events network.

20 Years of History With USB Goal is to maximize grower profit by increasing the use of soybean components in the food supply – both oil and protein Dedicated team of 12+ to advancing soybean utilization in food We do this through several connected activities: Direct marketing to the food industry (primarily for commodity and enhanced trait soybean oils); Expansion of the “health halo” with health influencers (starting with soy protein, and broadening it to oil); Providing customers (industry buyers such as chefs and manufacturers as well as end-users) and influencers with the resources they need to recommend and purchase soy; And removing market barriers such as concerns about biotechnology, sustainability or soy health effects that could harm market share if left unchecked

Food Influencer Network Food Company Meetings Food Media Relationships Deep Ties to Food Bloggers Nutrition Promotion to Allied Health Professionals Food Industry & Influencer Conferences

Culinary Development Full test kitchen and research facility on-site Food trend identification and analysis Food concept development Testing and sensory evaluation Food sampling management Cooking demonstrations Tradeshow representation Recipe contest management JOY BLAKESLEE, RD Culinary Center Director

UNITED SOYBEAN BOARD AND qualisoy

Our Target Audiences are Vast Health professionals Registered dietitians Nurse practitioners Physician assistants Food and beverage industry and food scientists Foodservice industry and culinary professionals Trade and consumer media Consumers

We Navigate Path to Purchase Practical Motivation Influencer Advocacy Public Awareness Patient room exam posters Recipes Mobile site for shoppers Sustainability guide Product Launch Tradeshows Conference sessions Biotech education Technical literature on benefits/ safety Digital resources: Web, enews, podcasts Public Affairs News stories: TV, radio, Print & online Trade advertising/ editorial Marketing brochures Digital content & traffic drivers Trait specs R&D support Marketing trends Foodservice promos Retailer partnerships AHA INAP Nutrition symposia Dietary Guidelines Industry alliances We employ a mix of new & proven marketing activities

Award-Winning Marketing Program Year-after-year, USB’s program receives top national & international awards