THE INTERACTION OF ART\DESIGN AND ADVERTISING\MARKETING(E. G. PACKAGING MATERIALS, BRANDING, PROMOTIONAL MATERIALS).

Art\design What is art: -Expression of one's feelings -Artworks and artists are increasingly becoming elements of advertising campaigns -Brands and companies getting arty -Bringing art and marketing together

What is design?  The term design is widely associated with the Applied arts  The boundaries between art and design are blurred  The principles of design are "almost instinctive", "built-in", "natural", and part of "our sense of 'rightness'."

What is the difference between art and design?  They have different purposes  They are made differently  They are judged by different criteria  They have different audiences

Advertising\marketing  Advertising is a set of communications or activities used to influence and persuade consumers to adopt products and services.

Advertising History: -Egyptians used papyrus to make sales messages and wall posters. - Pears Soap company has been worlds first legally registered brand. - Radio than television

What is Marketing?  Marketing - Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. -Setting a price and letting potential customers know about your product and making it available to them. Marketing is: -an ad -a brochure -a press release -is a Facebook page or a Twitter account.

The interaction of art\design and advertising\marketing 1. The Conceptual Differences - Attitude toward the product - Professional Identity - Attitude toward corporate identity - Attitude toward creating value

The interaction of art\design and advertising\marketing 2. The Inevitable Connection - The serve each other with the same purpose in mind - connect the audience to a particular product - The marketing strategy is the key driver of good design - Cooperation is the key to a successful campaign

IMPORTANCE OF ART/DESIGN OVER BUSINESS SUCCESS THROUGH ADVERTISING/MARKETING  "Innovation is key to success" - not really  Design advances innovation 3. Design Thinking - a means of successfu marketing. - Provides a clearer perception - Increases the values, importance and definition of ideas - Creates the culture of hard work,

BRINGING ART/DESIGN AND CREATIVITY TO ADVERTISING/MARKETING  How to connect design with marketing.  The distance between art and marketing is becoming narrower  This close relationship can be seen daily through various marketing campaigns run by the biggest corporations worldwide

BRANDING AND PROMOTIONAL MATERIALS The symbol of Olympic Games

 Brand means a mark (symbol or sign) or design or some combination of these used to identify the products of one seller  Symbol of Olympic games was designed in 1912, by Pierre de Coubertin.

 Pierre de Coubertin stated in 1912 that the six colors including the white background, represent the colors of all nations without any exception. Branding in Olympics

 The Olympic games symbol changes every 4 year, depending from the country the Olympics is being held.  The rings and the color of the rings remain the same every year, just the background changes..

Branding in Olympics  In this way forming a brand in which we: -associate the event always with it -it has a history of using the same logo -it creates reliability to the audience -it creates a powerful image of trust -Olympic games have created such brand that they even have guidelines for countries hosting to stay in the same logo and design

Branding in McDonald’s:  The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants  Serving around 68 million customers daily in 119 countries.  McDonald's is the brand that spends the most on ads, racking up $963 million in ad spend last year.

Branding in McDonalds  Mc Donald's brand it has created emotional connection to the audience  It has created reliability through keeping always the same logo through some small changes during the year

McDonalds Branding  The foundation of your brand is your logo.  Your brand is your promise to your customer there as one should stay loyal through the years and keep the brand loyalty.  Strategic branding leads to a strong brand equity which leads to you having the power to increase the prices because of your brand name.

Promotional materials  Promotional materials: -communicate your brand - Opens Lines of Communication - Draws Attention - They Stick Around For A Long Time - Increase Brand Recognition

Works Cited  Wood, Ben, Mark Whiting, and David Stocks. "How Design Thinking Can Enrich Business and Marketing Innovation | Innovation Management." Innovation Management. N.p., 26 Dec Web. 17 Mar  Wen, Shawn, and Frank Stasio. "What Is The Relationship Between Art And Advertising?." WUNC. N.p., 17 June Web. 17 Mar   Holm, Lisbeth, and Ulla Johansson. "DMI Publications - DMI Review Article." DMI Publications DMI Review Article. N.p., n.d. Web. 17 Mar   Funk, Mike. "The Relationship Between Design and Marketing |." Aura Collective. N.p., 12 Dec Web. 17 Mar  Spenner, Patrick. "Brand Growth Lessons From McDonald's." Forbes. Forbes Magazine, 21 June Web. 18 Mar  "9 Ways Promotional Products That WORK for Your Business." American Marketing Association Baltimore 9 Ways Promotional Products That WORK for Your Business Comments. N.p., n.d. Web. 18 Mar

Thank you for your attention!!  Done by : Anita Selmani, Shpend Kuqi, Bonart Ajvazi, Debora Fona, and Etnik Blakaj.