Brazil - Tourism Development Strategy

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A good strategy for Brazil?  Relatively undeveloped – scope for expansion.  Foreign visitors account for ¼ holiday makers.  Rising prosperity will allow Brazilians to take holidays. Strategy *Improve infrastructure for tourists. *Improve the quality of services. *Invest in marketing to promote the country. *Government has produced national policy – recognises the potential & problems of opening up ecological areas.

Rio de Janeiro  ‘River of January’ – commemorates 1st Jan 1502 when Portuguese captain sailed into the harbour. Attractions *Warm climate *Numerous beaches – Ipanema, Copacabana. *World famous monuments – Sugar loaf mountain, Corcovado mountain & Christ the Redeemer. *Carnival *Tijuca National Park *Theatres, nightclubs, museums, cinemas, art galleries. *Extensive highway, good international airport. Problems in the city? Is it sustainable? Solutions?

Ipanema Copacabana Christ the Redeemer Sugar Loaf Mt

Tijuca National Park

Sustainable?  Sprawling city.  Traffic problems – pollution.  Shanty towns.  Safety -Rio gun crime & petty theft. How could tourists help the poor?

Favela Hotels serve up a different view of Rio  Favela tourism is nothing new in Rio. Since the 1980s guidebooks have suggested that tourists take fleeting trips past the 800 or so shantytowns now scattered across the city’s undulating landscape. Dozens of tourist companies offer Jeep excursions into such areas, which are notorious for their cocaine fuelled conflicts. Unfortunately, the poor did not receive any money.  Today however, half a dozen favela hotels have opened their doors for tourists keen to get a taste of the city’s impoverished underbelly or economise as they make their way around South America.  Rio Culture has no pretension to being seen as a conventional hotel. With stunning views over Copacabana beach and home cooking, it still charges $24 a night. Its upstairs windows offer a 360° view of favela life, from marijuana deals on the street below to the elderly women hanging out the washing, to the trail of litter cascading down the hill.  It is difficult to imagine why foreigners may want to come to a so called risk area – but at least my kids may not live her forever, said a favela dweller.

Expanding tourism in the NE Attractions *2000km of unbroken tropical beaches. *Colonial heritage – Baroque charches & cobbled streets (365 Churches in Salvador) *Receife – Brazilaian Venice. *Sunshine virtually guaranteed. Marketing Strategies *’Sun Policy’ – extra day for each day it rains. *TV soap opera being filed on NE beaches. *Rio Carnival singers released a song about the NE.

Changes *International Hotel groups have moved in – Sheraton, Best Western, Club Med to ‘test the water’. *Plan to build 5 water parks in the NE (joint venture with Canadian company). *Golden Coast Project Located 65km South of Recife's international airport. Average temp – 28°C Sheltered reefs, coconut groves, mangroves and forests. Project has strict development rules

Strict Development rules  Only 2% of 10,000 ha to be built on.  2 storey max building height.  Environmental considerations taken- Mangrove Research centre. Design sustainable project in the rainforest.

 Aldeia dos Lagos 200km from Manaus Only 12 apartments (small scale) Visit Preserved lakes – learn about their ecosystem. Handicraft store on site. Overnight picnic with Santa Luiz community – practise primitive fishing -local people tell folk lore stories -learn about their way of life Set with help from the WWF & Brazilian NGO ASPAC.

 Ariau Jungle Lodge 35miles up Negro River from Manaus Most guides come from surrounding villages. Not a single tree has been knocked down. The Cabins have been built up & between the trees – interconnected by walkways. 6-7 people (small scale) Jungle walks Visit indigenous villages – music/stories Piranha fishing Jungle hikes. Learn how to use a bow & arrow, learn how to rubber tap