Typologies of tourists in Spain The case of Euskadi Augusto Huéscar Lerena. Instituto Estudios Turísticos. Spain

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Presentation transcript:

Typologies of tourists in Spain The case of Euskadi Augusto Huéscar Lerena. Instituto Estudios Turísticos. Spain

Main purposes of the analysis Stressing the need for reliable, deep and standardized information on tourism flows Pointing out the need for deeper analyses on these data (tourists + destinations) Showing the enhancement that can be reached: segmenting is the flashlight that shows the path Augusto Huéscar Lerena. IET. Spain.

Methodological note Sample: surveys, years Results on: Tourists (air or road) Destinations (specific attraction of each zone) Multiple correspondence analysis of variables: Accommodation Main purpose of the trip Municipalities of overnight stays Type of transport Packaged trip or not Country of residence Number of overnight stays Month Augusto Huéscar Lerena. IET. Spain. Cluster analysis (dendograms)

Typologies obtained 1. Typology of tourists in País Vasco 2. Typology of tourism destinations 3. Typology of tourists received by road in País Vasco 4. Typology of destinations of tourists received by road Augusto Huéscar Lerena. IET. Spain.

1. Types of tourists in País Vasco Leisure tourism in San Sebastián (29%) Transit tourism (20%) With overnight (8,4%) Without overnight (11,6%) Family related french tourism (12,5%) Business tourism (20,2%) Others: Students (8,3%) International family stays (4,1%) Dutch leisure tourism (6%) Augusto Huéscar Lerena. IET. Spain.

2. Types of destinations in País Vasco Type 1: Poles of attraction of transit tourists Augusto Huéscar Lerena. IET. Spain.

2. Types of destinations in País Vasco Type 2: Poles of attraction of leisure tourists Augusto Huéscar Lerena. IET. Spain.

2. Types of destinations in País Vasco Type 3: Poles of attraction of family related tourists Augusto Huéscar Lerena. IET. Spain.

2. Types of destinations in País Vasco Type 4: Poles of attraction of business tourists Augusto Huéscar Lerena. IET. Spain.

3. Types of tourists received by road French leisure tourists to San Sebastián (21,5%) Transit tourism Portuguese and belge (15,4%) Transit tourism with hotel overnight stay (6,5%) Transit tourism without hotel overnight stay (11,7%) Visiting friends and relatives (15,2%) Cultural tourism (11,0%) Group tourism (6,2%) Others: Study (5,4%) French campsite (4,2%) Leisure tourism in Zarautz Augusto Huéscar Lerena. IET. Spain.

4. Types of destinations in País Vasco of tourists received by road Type 1: Transit zones Augusto Huéscar Lerena. IET. Spain.

4. Types of destinations in País Vasco of tourists received by road Type 3: Zones of leisure and recreation holidays Augusto Huéscar Lerena. IET. Spain.

4. Types of destinations in País Vasco of tourists received by road Type 7: Cultural Tourism destinations Augusto Huéscar Lerena. IET. Spain.

4. Types of destinations in País Vasco of tourists received by road Other types of destinations 2, 4, 5 & 6: Multi-feature zones, family visits, sports and group tourism

Conlusions of the analysis País Vasco has well assorted tourism flows, determined by means of access Destinations show significant differentiating features No data  no analysis  no knowledge  no capacity of response Augusto Huéscar Lerena. IET. Spain.

Typologies of tourists in Spain The case of Euskadi Augusto Huéscar Lerena. Instituto Estudios Turísticos. Spain