GS1 Standards & Benefits of Bar Codes. 1st FEBRUARY, 2007 KOFI ESSUMAN

©2006 GS1 2 Making our Vision a Reality Coding and Labelling are aspects of product quality often ignored but adversely affect acceptability especially in overseas markets. The EU Directive 2001/95/CE concerning General Product Safety, and EU regulation 178/2002 concerning General Food Law, became effective two years ago. The European Coding and Labelling Convention for consumer units, traded units and distribution is covered under these laws and are applicable to every company in every member state. Among other things the Convention requires that all bar codes used within Europe must meet the requirements of the GS1 system. Packaging and labelling continue to hinder the growth of the export sector in Ghana. Bar codes are virtually unknown within the manufacturing sector in Ghana. With the coming into force of EU mandatory standards on traceability, the demand for barcodes to meet required international coding standards will soon increase. It is therefore heartwarming that the Ministry of Trade, Industry, PSD & PSI’s under the Trade Sector Support Programme, is supporting the use of bar codes in Ghana. The Global Language of Business

©2006 GS1 3 Making our Vision a Reality The Global Language of Business

©2006 GS1 4 Making our Vision a Reality Many Ghanaians are familiar with the pattern of bars and spaces on packages and labels but hardly know its importance. These wide and narrow bars and spaces known as bar codes hold a unique identification number called GTIN or Global Trade Item Number. Automatically capturing data through bar codes is used to speed data collection and minimize errors caused by manually keying in the data. GTINs are encoded in the bar code and shown in human readable format beneath the bar code. GTINs can be decoded and read by a scanner to retrieve the information from a database. What is a Bar Code

©2006 GS1 5 Making our Vision a Reality Bar Codes The GS1 System uses EAN/UPC barcodes, ITF-14 and GS1-128 (formerly UCC/EAN-128) bar codes. A GTIN is a number identifying any item traded in the global supply chain that will be priced, ordered or invoiced. The GTIN contains no information. It is simply used as a key to information held in a database. Each separate product line and packaging level must be assigned a different number or GTIN. The EAN-13 and UPC bar codes are the most widely used because they can be scanned at any point in the supply chain. The EAN/UPC bar codes are the only bar codes accepted at the retail point-of-sale. GTIN is a new term introduced to ensure consistent terminology around the world. GTINs ensure that trade items are identified uniquely around the world, which enables more efficient global trading

©2006 GS1 6 Making our Vision a Reality GS1 International GS1 is a not-for-profit organisation that develops global standards for the identification of goods and services. GS1's standards foster cooperation and encourage information-sharing worldwide. Thanks to GS1, businesses and organisations can improve the efficiency of their supply and demand chains by adding useful information to any exchange of goods or services. The global language of business

©2006 GS1 7 Making our Vision a Reality GS1: A Broad Portfolio GS1 provides a wide variety of services to its user companies. Implementation support Guides and manuals Training and education Helpdesk Benchmarking Verification tools and calculators Consulting services Software And more…

©2006 GS1 8 Making our Vision a Reality GS1 Membership 30 years of experience 104 member organisations representing all points in the supply chain Over a million companies doing business across 145 countries Over 20 represented sectors (FMCG, healthcare, transport, defence…) Over 5 billion transactions a day GS1 is a fully integrated global organisation. It was formed in early 2005 from the joining of EAN International and the Uniform Code Council (UCC). GS1 is the most widely used supply chain standards system in the world.

©2006 GS1 9 Making our Vision a Reality GS1 – Membership in 2005

©2006 GS1 10 Making our Vision a Reality 104 Member Organisations. 145 Countries served. Local services, global reach. Countries with a GS1 Member Organisation Countries served on a direct basis from GS1 Global Office (Brussels) GS1 – Membership in 2006

©2006 GS1 11 Making our Vision a Reality USA/CANADA 251,567 U.K 20,000 GERMANY 106,000 FRANCE 30,000 ITALY 31,000 SPAIN 20,000 SOUTH AFRICA 8000 KENYA 1500 JAPAN 115,000 CHINA 47,385 AUSTRALIA 13,460 SOUTH KOREA 13,000 TAIWAN 10,000 GHANA 35 MEMBERSHIP IN SOME COUNTRIES

©2006 GS1 12 Making our Vision a Reality  One of the 104 Member countries of GS1 International mandated to issue GTINs and support its application in Ghana.  Established with the support of the Institute of Packaging, Ghana, Ministry of Trade and Industry, Ghana Standards Board, Unilever Ghana, and other manufacturing companies and Supermarkets in Ghana.  Registered in Ghana in July 2006 as a Non Profit Organization Ghana Country Prefix Company Prefix (for Burger Food Industries Ltd) 01- Item Number 4 Check Digit Ghana ABOUT

©2006 GS1 13 Making our Vision a Reality Bar Codes: A pillar of the GS1 System

©2006 GS1 14 Making our Vision a Reality GS1 APPLICATIONS

©2006 GS1 15 Making our Vision a Reality The GS1 Bar Codes Global standards for automatic identification Rapid and accurate item, asset or location identification ITF-14 – GTIN only (main usage Outer Cases) EAN/UPC 13 – GTIN only (main usage Retail Items)

©2006 GS1 16 Making our Vision a Reality GS1-128 – GTIN and all GS1 Application Identifiers Data Matrix – GTIN and all GS1 Application Identifiers GS1 Bar Codes cont. Global standards for automatic identification Rapid and accurate item, asset or location identification

©2006 GS1 17 Making our Vision a Reality BENEFITS OF GTIN - GLOBAL TRADE ITEM NUMBER  Facilitates the global flow of trade items (products and services) and associated information along the supply chain.  Uniquely identifies trade items at all levels of packaging (item, case, and pallet) and therefore facilitates tracking and tracing of logistics units.  Allows accurate machine read (scanning) identification of trade items when encoded in bar codes and Radio Frequency Identification (RFID) tags of the EPCglobal Network™.  Delivers trade item data in a consistent format and structure.  Simplifies supply chain management.  Employs the globally accepted and utilized EAN.UCC System whose language is understood by the global marketplace.

©2006 GS1 18 Making our Vision a Reality Why Bar Codes? GS1 Bar Codes change lives for the better Providing everyday benefits to retail consumers Contribute to improved patient safety Help deliver logistics efficiently Enable traceability & authentication systems

©2006 GS1 19 Making our Vision a Reality Benefits Save Families Time & Money Create Supply Chain Visibility

©2006 GS1 20 Making our Vision a Reality BarCodes and Patient Safety

©2006 GS1 21 Making our Vision a Reality BarCodes and Traceability Material Movements and Traceability (1 of 2) Tracking and Traceability are made possible using GTIN-128 and Application Identifiers To ensure full batch traceability: Upstream: incoming materials are identified through a GTIN and batch codes, on pallets Manufacturing: Process Orders ensure traceability by recording Batch codes during Production Consumption and generating Batch codes during Production Declaration Downstream (distribution/sales): traceability to customers is ensured through recording the GTIN and batch codes in deliveries, on pallets with a unique identifier (SSCC) In order to ensure full batch traceability the batch codes must be managed throughout the extended Supply Chain

©2006 GS1 22 Making our Vision a Reality Material Movements and Traceability (1 of 2) Pallet Label For Traceability Batch SSCC GTIN Quantity Expiry Date {GTIN, Batch, {Quantity, Date

©2006 GS1 23 Making our Vision a Reality GEPIR & Traceability Material Movements and Traceability (1 of 2) Where the manufacturer’s name and address is not indicated on a product, tracing is possible by means of barcodes. One can access information about GS1 member companies around the world using the Global Electronic Party Information Registry (GEPIR). The service is provided jointly by different GS1 Member Organisations.GS1 Member Organisations GEPIR is a database that contains basic information on over 1,000,000 companies in over 100 countries. It is an International Catalogue of GS1 numbers including Global Trade Item Numbers (GTINs) and Global Location Numbers (GLNs). Visitors can search for a GTIN that has been issued by any of the participating countries. For more information see GEPIR CAN THEREFORE BE USED AS A TOOL TO TRACE THE ORIGIN OF A PRODUCT

©2006 GS1 24 Making our Vision a Reality CONCLUSION In today’s competitive global marketplace, speed and efficiency are critical to success and survival. Managing the physical flow of product with the electronic flow of business data is a major challenge in today’s intensely competitive environment. Manufacturers, suppliers, distributors, logistical providers, warehouse operators and retailers need to view their market place from a large or macro view point and NOT simply from their own local perspective. It is no more comparative advantage but competitive advantage. The time, attention, and detail that go into designing and producing a quality product must also be evident in the transmission of that product’s business data through the supply chain. A system built with standardized processes and a common business language is needed to monitor and manage the movement of product and information through every component along the supply chain. This is what GS1 seeks to achieve using GTINs. It is my fervent hope that this seminar would go a long way to bring positive changes in your business as well as understanding usage of barcodes better.

©2006 GS1 25 Making our Vision a Reality Thank you Ghana

©2006 GS1 26 Making our Vision a Reality Contact Details Address R4 AGI Building, Addison House, Trade Fair, La, Accra P O Box 2234, Tema, Ghana Ebenezer Mante Technical Executive. GS1 Ghana