Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.
ntroduction 1.
Learn ng Objectives Identify the purposes of survey research 1 Define the characteristics of a survey 2 Outline the steps in the survey process 3 Evaluate survey administration methods 4 Determine when an online survey is useful 5
Process Research
5 Research purpose Research goal Research objective
Research Purpose 1 Exploratory 2 Descriptive 3 Explanatory
Identify the research purpose A survey to gauge employee satisfaction. A public opinion poll of registered voters before an election campaign. A survey of online shoppers focused on shopping cart abandonment.
Research Goal General statement outlining the aim of the research. Establish an assessment plan for the department.
Research Objectives Specific statements about what will be measured. To determine the number of projects completed in the department. To uncover inefficiencies in departmental processes.
Research objectives should be
What is a Survey
A survey is a system for collecting information
used to describe, explain or predict
knowledge, attitudes or behaviors.
Process Research Survey
Define survey objectives or hypotheses
Conduct literature review Consult with subject matter experts
Conduct preliminary research: focus groups, interviews
Choose survey method: , website, mobile
Evaluate sampling options Draft questionnaire & invitation
Design & select sample Pretest questionnaire & invitation
Launch survey, monitor responses, send reminders
Download, clean & analyze data
Prepare report & present findings
Postal mail Telephone interview Face-to- face interview WebsiteMobile Survey Modes
26 Evaluate pros & cons of each method
Postal Mail
Telephone Interviews
Face-to-Face Interviews
Online Surveys
Timeline Research Survey
Define survey objectives Begin literature review Week 1 Continue literature review Review objectives with experts Week 2
Revise objectives Conduct preliminary research Choose survey method Week 3 Select sampling strategy Locate or create sampling frame Week 4
Draft questionnaire & invitation Week 5 Pretest questionnaire & invitation Revise questionnaire & invitation Week 6
Launch survey Send reminders Week 7 Send additional reminders Week 8
Download & clean data Analyze data Week 9 Continue data analysis Write first draft of report Week 10
Write second draft of report Week 11 Finalize report Prepare presentation Week 12
Present survey results Week 13
Summary
Use an Online Survey if 1 Sample is large & widely distributed 2 Timeline is short 3 Topic is sensitive 4 Audience has access to necessary technology 5 Sampling frame is available 6 Convenience sample is adequate 7 Multi-media features would enhance project 8 Staff has technological capability