Journalist & TV Presenter Wellness Trainer & Runner TURKEY Ece Vahapoğlu

In recent years, ‘sports tourism’ became an important tourism type. Especially those countries who are aware of becoming the host of big sports organizations resulting in country promotion and economic income, are in serious competition! Also, in order to spread tourism to whole year/12 months, countries develop alternative tourism types; such as health tourism, religious tourism, congress tourism and sports tourism. Olympic soul plays big role! We are here where it all started! Greece! Greeks used to travel to participate in Antic sports games in 900 BC. Big sports events cost a lot but gains are big! Destination promotion, image, incomes… Turkey’s promotion efforts: For multi games and championships; media, advertisements, ads, promotional materials, billboard ads…

BIG SPORTS ORGANISATIONS IN TURKEY: 1st BlackSea Games, 2007 Formula1 Grand Prix Istanbul, 2007 European Athletics Nations Cup, 2008 UEFA Cup Final, 2009 Basketball Men World Championship, 2010 Erzurum UNIVERSIAD, 2011 European Youth Games, 2011 WTA World Ladies Tennis Championship, 2011 & 2013 World Athletics Gym Championship, 2012 Golf World Championship, 2012 Mediterranean Games, 2013 Voleyball World Championship, 2014 Vodafone Istanbul Marathon, 2014 & 2015

AN EXAMPLE Erzurum Winter UNIVERSIAD, 2011

25thWinterUniversiade Erzurum is the biggest winter sports organization held in Turkey. EWU 2011, 7 snow sports, 4 ice sports have been accomplished. During the 25 th WU Official website had total visitors. 67 interactive kiosks have been placed and have been used 22,852 times. Appeared 1108 times in national press and 662 times in local media. 3 Marketing Teaser Films and 1 advertising film were produced and sent to national and international media 2 months prior to the Games. 12 Episodes of EWU documentary raised awareness in winter sports volunteers worked before and during EWU. Opening and Closing Ceremonies were operated with people. The total cost of OCC was 6.5 million Euros. It was broadcasted live to 82 countries. Need of human resources increased rapidly as the event approached and the peak time of workforce was the Opening ceremony with people.

OVERALLTLEURO Roads (New and re-constructed) Sport Venues EWU 2011 OC Expenditure Total Investment BUDGET - OVERALL

ACCREDITATION

MARKETING & PR EWU Branding is done more than 7000m 2 in Erzurum

ANOTHER EXAMPLE: 17 TH MERSİN MEDİTERRANEAN GAMES, 2013

km Executive Committee Meeting 5-6 April 2013

LEVEL 2 ENTRIES BY NUMBER 2013 MERSİN MEDITERRANEAN GAMES LEVEL-2 ENTRIES BY NUMBER COUNTRYATHLETESOFFICIALSNOC REFEREESTOTAL ALBANIA ALGERIA ANDORRA BOSNIA & HERZEGOVINA CROATIA CYPRUS EGYPT FRANCE GREECE ITALY LEBANON LIBYA MALTA Former Yougoslav Republic of Macedonia MONACO MONTENEGRO MOROCCO SAN MARINO SERBIA SLOVENIA SPAIN SYRIA TUNISIA TURKEY TOTAL Executive Committee Meeting 5-6 April 2013

MEDITERRANEAN VILLAGE MV1 MV7MV6 MV5 MV4 MV3 MV2 Executive Committee Meeting 5-6 April 2013

TECHNOLOGY OFFICIAL BROADCASTER  10 Units  Free signal on the satellite  Minimum 40 Hours Live Broadcasting  Opening and Closing Ceremonies  Min 10 Hours Magazine, Cultural, News and Highlights Programmes  New Media: Minimum 2 – Maximum 6 Channel Live Broadcasting via Internet in Addition Mobile Applications  20 Minutes Daily Highlights for Domestic Channels  10 Units  Free signal on the satellite  Minimum 40 Hours Live Broadcasting  Opening and Closing Ceremonies  Min 10 Hours Magazine, Cultural, News and Highlights Programmes  New Media: Minimum 2 – Maximum 6 Channel Live Broadcasting via Internet in Addition Mobile Applications  20 Minutes Daily Highlights for Domestic Channels Executive Committee Meeting 5-6 April 2013

2013 MERSIN XVII. MEDITERRANEAN GAMES SPORTS VENUES FunctionNumberVenueNumber For only competion14In Construction9 For competion and training 17Existing40 For training19 Temporary5 For warm-up3 Opening and Closing1 Total  54Total  54 Executive Committee Meeting 5-6 April 2013

2.597 volunteers accredited participation sports people referees Regular e-bulletins for 14 months Daily Med Games newspapers printed New 17 sports venues constructed, total 47 venues Medals: Italy 186, Turkey 127, France 96, Spain: 82, Egypt 67, Greece dancers, 606 employees in Opening and Closing Ceremonies

18 Ece Vahapoğlu