“LAGE WEIDE BY BIKE” Companies make serious effort to stimulate commuting by bicycle Speakers: Gert-Jan Stoker (UW/ILW) & Mirjam de Boer (rij2op5)

Lage Weide Infrastructure

Lage Weide in numbers  500 companies  employees  40% companies (70% of all employees) is member ILW (Lage Weide Business Association)  Our target to seduce 150 commuters a day to take the bicycle instead of the car

Rij2op5 (Ride 2 out of 5) Campaign in Lage Weide

Ride 2 out of 5 Campaign Sparkling Communication Cyclist Ambassors Year round program Pedelec try outs (2 week trials!) Business Case & Target specific consultation

1) Sustainability 2) Corporate Social Responsibility 3) Corporate Image 4) Vital & healthy employees 5) Parking problems 6) Cost reduction 7) Content employees 8) Flexibility 9) Accesibility Why companies participate:

Business Case Commuting by bike

The Dutch Cyclist’s Union asked employees about their experiences commuting by bike in Lage Weide

Analysis bicycle climate Lage Weide  Create save, fast cycling routes  Involve companies in creation of attractive hangouts  Develop cyclist communities of commuters.

Creating a new fast safe attractive route for cyclists.

Pedelec Roadshow in Lage Weide Employees of Lage Weide try out newest models Business inspiration session Local pedelec shops offer pedelecs Organisation by City of Utrecht

NU-Connect: E-bike sharing  5 docking stations at companies Lage Weide  by innovator De Boom en het Meer: provider “Go Bike” system (Copenhagen) NU-Connect.

Lage Weide as Best Practice: expanding to other areas

Thank you! Questions are welcome…