Emiratization One Approach

Now . . . Emiratization Formal education is the foundation, it is time to apply this education! “If you can’t do it, you don’t know it.” Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Emiratization NOW is the time . . . for Emirati College and University graduates to create and operate consistently successful small businesses that nurture, challenge, and support their dreams Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Business Skills Coaching: Improving Performance and Confidence One Suggestion Business “Soft Skills” Training Centers owned and operated by young Emirati women Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Business “Soft Skills” Training Centers Project Proposal To conduct a 16 week Training Center Skills program to prepare 8 to 10 young Emirati women to set up and operate a Business “Soft Skills” Training Company. To oversee, with an Emirati female assistant, the operation of that Center for the 8 months following the training program. Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Business “Soft Skills” Training Centers Why a project to create a Business “Soft Skills” Training Center? By creating their own Training Center, our young entrepreneurs will bring a passion and a focus to the program. They will be totally engaged in the birth of their business. Their success will be determined by the center’s success! Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Business “Soft Skills” Training Centers Key Requirement: To hire a mature, enthusiastic, Arabic/English speaking, educated Emirati woman to be Training and Management Assistant to the Program Director. Interview and select candidates Provide Arabic translation during the program Supervise the Center’s operation for one year Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Business “Soft Skills” Training Centers Important features of the program: Very careful selection of participants (with ongoing family contact). Constant and continuous practice. Weekly “public” presentations or workshops for family, friends, and potential customers. Entrepreneur visits and presentations. Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Business “Soft Skills” Training Centers Important features of the program A small group of 8 to 10 participants to allow for personal coaching. Interviews with parents and/or spouse to explain the program. Participant in-program interviews with family, friends, business associates and potential customers in the training workshops. Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Business “Soft Skills” Training Centers Important features of the program Ongoing training skills improvement, consulting and new program creation. Very little publicity for this first program. Director will work with exceptional program graduates to become instructors. If successful, additional programs will be offered. Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Business “Soft Skills” Training Centers Program topics: (for details, please see pages 20 to 30) Presentation Skills – Head and Heart Training Methods for exceptional learning Marketing the Center Sales Skills to “sell” the workshops Entrepreneurship – from “idea” to “ Our Center” Organizing the Center Operating the Center Managing the Center Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Business “Soft Skills” Training Centers Director: Tom Pattillo has resided in the UAE for over three years, and has observed, read about, and researched the challenge of Emiratization. has real life experience. His company, Catalyst Consulting Limited (1985 - 1999) worked with over 20,000 individuals and hundreds of companies throughout Canada, the USA, and Bermuda. Tom Pattillo BA, MBA Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Business “Soft Skills” Training Centers Tom Pattillo (continued) taught University level business courses for 8 years in Canada primary profession is Business Soft Skills Trainer. recommendations (following) confirm that young Emirati men and women enjoy and benefit from Tom’s teaching methods. Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Business “Soft Skills” Training Centers Tom Pattillo References “Tom has been actively engaged in conducting Presentation Skills, Business Etiquette and Multicultural Awareness Workshops for our young aspiring national trainees. We thank Tom for his contribution and recommend him for any future programs especially for training and grooming young Emiratis who are entering the professional field.” Shekar Sawant Head Learning & Development Emirates National Bank of Dubai April 21, 2009   (Tom) “ . . . you are a very fine trainer, plus your dedication and attitude towards Emiratization in UAE is unsurpassed amongst the expatriate population here. If you there is anything else I can do for you towards your project, I would be most happy to oblige.” Ayadh Farooq Head of National Development 10 December 2009 Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Business “Soft Skills” Training Centers Request: I would like to work with an organization (public or private) to implement this project. Please contact me at: tom.pattillo@gmail.com A UAE based friend will contact you directly as appropriate. Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Business “Soft Skills” Training Centers Program Details Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Training Center Skills Presentation Skills – Head & Heart Developing knowledge, skills, attitude and confidence Practicing concepts vital to balance of course Weekly “live” presentation Mastering the Communication Process Building effective PowerPoint presentations Establishing and maintaining control Always creating engagement Creating interactive presentations Using “your” talent effectively Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Training Center Skills Training Methods for exceptional learning Mastering a variety of training processes Creating coaching intensity Perfecting the sample workshop Creating a workshop based on our expertise Practicing workshop skills: free workshops Constantly engaging your participants Walking the talk: living the principles Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Training Center Skills Marketing the Center Profiling our best customers Creating a marketing plan Insuring effective research Creating customer surveys Conducting focus group activities Building “marketing kits” for sales team Effectively using social media Finding and leading our “tribe” Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Training Center Skills Sales Skills to “sell” the Workshops Mastering one-on-one selling skills Building client relationships Focusing on consultative selling Using prospect triangulation Making your own marketing tool kit Understanding our strengths Demonstrating selling skills to outside audiences Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Training Center Skills Entrepreneurship Focusing on the process of success Translating ideas into actions Finding mentors Creating the Advisory Board Becoming aware of the E-Myth Gaining insight and advice from entrepreneurs Making plans and presentations based on “ideas and actions” Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Training Center Skills Organizing the Center Using the SWOT analysis to formulate and focus objectives, strategy and tactics Finding, developing, and managing trainers “Creating” sales professionals Building the management process and team Planning for training facilities Shaping Business processes Coordinating Community Relations Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Training Center Skills Organizing the Center (continued) Utilizing banking advice and raising capital Licenses, government regulations Establishing computer systems Forming an advisory group Planning the first 100 days of operation Arranging opening ceremonies Creating a Publicity Plan Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Training Center Skills Operating the Center Planning and living day-to-day activities Knowing what we must accomplish: yearly, monthly, weekly, and daily Setting security standards Establishing Opening and Closing times Preparing and “living” accounting activities Overseeing customer service: day care, cafeteria, complaints, problems, and perception Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Training Center Skills Managing the Center Understanding and applying: Planning Organizing Leading Controlling  Being efficient and effective Setting and meeting objectives Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Training Center Skills Managing the Center (continued) Developing employees Maximizing information technology benefits Course Development Business Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Business “Soft Skills” Training Centers Potential Program Components and Time Line Preparation Program Tom E. A. Girls hours days Sponsor Approval (time, fees, expenses, location) 18 3 7,500 Select Training and Management Assistant 30 5 12,500 Program Promotion 7500 Participant Selection: Interviews with family as appropriate 24 4 10,000 1. Presentation Skills – Head and Heart 42 7 17,500 2. Training Methods for exceptional learning 72 12 30,000 3. Marketing the Center 36 6 15,000 4. Sales Skills to “sell” the workshops 5. Entrepreneurship – from “idea” to “ Our Center” 6. Organizing the Center 7. Operating the Center 8. Managing the Center Move to and set up Training Center Evaluating Progress: Throughout the Program 2 5,000 Opening Celebration: Prepare and Conduct Total 90 15 390 65 Weeks 13 Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence