Faëria: a fast, board-based strategy card game CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

Quick description Genre Online Card Game Development Platform Unity & Server based Platforms PC, tablets, smartphones and (potentially) next-gen consoles Development costs $2M Estimated release date Spring 2016 (Fall 2015 Soft Launch) Target Extended mid-core (18-35 males) CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

Unique Selling Points Extends the card game genre with a player- created board Fast paced gameplay, fresh art, easy to learn Unique board-based drafting (Arena Mode) Free2Play, yet not Pay2Win (unique for the genre) CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

Key figures $94K raised 30,000 player accounts 500,000 games played Kickstarter and a successful closed pre-alpha Flash version: $94K raised 30,000 player accounts 500,000 games played 4,000 alpha keys sold 400 peak CCU’s Over 1,500 games played 4,500 likes on Facebook (and counting…) CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

3 goals 1. Make a game with an incredible depth of gameplay, yet incredibly easy to pick up 2. Have it played by millions of people 3. Have it become an e-sport title and monetize it for at least a decade CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

Why publish Faeria? CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

Awesome market opportunity CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

+ Hearthstone paved the way for more card games + Card games sales were worth 2 billion USD in 2014 + Hearthstone paved the way for more card games + Many card games are in development but will take years to finish… Faeria is ready to be published! CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

4 play modes on release Mode Description Solo mode Single player challenges and narration PvP classic Mode Play with cards from your collection against an artificial intelligence or other players PvP ranked Mode Play with cards from your collection and fight your way up the competitive ladder Arena Mode Draft cards from a random series and compete against other players CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

Our Target: Extended Mid-core Card game players > Hearthstone opened the genre to the mid-core players Players who enjoy fantasy Hard-core Strategy gamers Competitive gamers Boardgamers CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

Innovative Business Model (1/3) One time purchase + Free-to-Play + NO Pay-to-win Free to play PvP slow grind Solo mode first missions Limited revenue streams One time purchase but repeats every 6 months (expansions) PvP fast grind Solo mode complete Arena mode play arena infinitely Competitive play virtually unlock all cards for ranked mode Unlimited revenue streams Users can spend unlimited amounts Arena mode play 1 run Cosmetics

Innovative Business Model (2/3) Why One-Time + F2P is the greatest model for Faëria Being Free-To-Play helps to attract a large community, which is necessary to build a phenomenon Players can play both Faëria and Hearthstone Many gamers are reluctant to sink money on more than one card game. They will react better if the game’s content price is limited to a known amount. CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

Innovative Business Model (3/3) Why we believe Hearthstone is the last significant online card game using a Pay-To-Win model Blizzard repeats the history of World of Warcraft with Hearthstone, they have the strongest licence, nobody can’t compete with that on the same business model Many players experience the pay-to-win model as unfair and highly frustrating, especially in a PvP game Pay-To-Win is history in more mature genres like MOBA A good card game has yet to make the business model more fair. That game will be the new reference, as Leagues of Legend is for the MOBA genre, and we think it’s going to be Faëria. CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

Projections Conversion rate: 10% ARPPU per month of 15 USD Average player lifetime: 6 months Churn estimation: 60% Virality: 25% Estimated returning player (expansion): 10%-15% The business model is designed to have a high conversion rate but low ARPPU. This reflects the fairness we’re looking for. CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

A high retention rate Short term retention High quality visuals, music and sound effects Quick learning curve Solo play introducing game mechanisms Highly rewarding actions CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

A high retention rate Mid term retention Daily quests Extensive grindable content Monthly content updates (new cards) Card crafting time (16hrs for a rare card) Solo play difficulty curve Ranking ladder Replays CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

A high retention rate Long term retention Major expansions every 6 months Opportunity to become a significant eSport Guild support Average time for collecting all cards in F2P = 350 hours CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

More than a game, a brand! Opportunities for merchandising, board games, artbook, cross-media, miniatures… CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

About Abrakam Innovative studio based in Belgium (Liège) Limited company created in 2013 4 co-founders: Olivier Griffet, Jean-Michel Vilain, Jen Berger, Martin Pierlot working together for 5 years 3 engineers + 20 artists Received numerous awards and government grants Pierre L’Hoest, successful entrepreneur and head of “The faktory”, a Belgian startup incubator, is a 30% shareholder (investment of 600K EUR in 2014) CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

Key dates 2010 First concepts of the game Development of a Flash version 2013(Sept.) Kickstarter raising 94K USD 2013(Sept.)- 2014(Feb.) Closed pre-alpha version Raising 30K players February 2014 Hiring of the Unity team + Development of Unity version Fall 2015 Soft Launch Spring 2016 Estimated Launch Date CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

Interested in a partnership? Contact us and test the game! Olivier Griffet / Abrakam’s CEO olivier@abrakam.com +32.474.960.573 CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME