1 MPI CMP Online Study Guide Building a Rich Global Meeting Industry Community

2 OVERVIEW MPI is launching a global online study guide to assist meeting and event professionals in preparing for the Certified Meeting Professional (CMP) exam and achieving CMP certification. The CMP designation recognizes individuals who have achieved a high level of operational expertise and practical experience in planning meetings and events. The CMP exam is offered by the Convention Industry Council (CIC). The MPI CMP Online Study Guide was created in conjunction with Arizona State University, and is sponsored by the MPI Foundation and the Wyndham Hotel Group. The Study Guide is a five-module learning program with voice-over narration, practice quizzes, and a mock exam at the end of the series and is accessible through The MPI CMP Online Study Guide is one element of a comprehensive Knowledge Plan designed to address the training and career development needs of the MPI Community. MPI CMP Online Study Guide

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4 OVERVIEW (continued) The MPI CMP Online Study Guide is not a comprehensive test preparation course, but rather a concise overview of the topics covered in the CMP exam. Viewing the study guide content in its entirety takes approximately 2 hours, with the quizzes taking an additional 2 hours total, and the mock exam requiring 3 hours. The Study Guide can be used in conjunction with preparation texts available through the MPI Bookstore, and study programs offered by MPI Chapter organizations. MPI’s CMP Online Study Guide is focused and flexible, created with busy schedules in mind and is moderately priced. The MPI CMP Online Study Guide is reasonably priced at $79 for members/$129 for non- members MPI CMP Online Study Guide

5 INTERNAL AND EXTERNAL MARKETING PLAN HIGHLIGHTS 7/18: The MPI CMP Online Study Guide will be previewed to MPI Leadership and Team MPI The Study Guide is explained and promoted on MPIweb with a product home page under Knowledge Member Care and the Chapter leadership will be provided comprehensive FAQs on the new product and contacts for follow-up questions 7/21-23: Internal testing of the product will take place 7/24: A press release will announce the new product. An E-blast will introduce the Study Guide to members, linking to the product page 7/29 CNN headlines will link to the product page August: A write-up on the Study Guide will appear in the inaugural issue of MPI’s new magazine The product will be promoted at MPI events, beginning with WEC MPI CMP Online Study Guide

6 PROMOTIONAL MESSAGING: “Preparing for the CMP Exam just got easier.” Introducing the MPI CMP Online Study Guide – a new study program from MPI that will guide you through CMP Exam preparation. We can’t eliminate the study requirements or take the exam for you, but if you’re looking for a stream-lined guide to steer your preparation this is it. Created in partnership with Arizona State University, and sponsored by the MPI Foundation and Wyndham Hotel Group, the MPI CMP Study Guide provides an efficient framework for approaching one of the most important milestones in your career as a meeting professional. Designed with your busy schedule in mind, the MPI CMP Online Study Guide will help you efficiently prepare and execute your study plan. Order today, and take the first step towards becoming a Certified Meeting Professional. MPI CMP Online Study Guide