1 WORLD MIND SPORTS GAMES 3rd – 18th October 2008 BEIJING - CHINA Under the patronage of

2 The first World Mind Sports Games  36 complete medals  Chess – 10 disciplines  Bridge – 9 disciplines  Draughts – 6 disciplines  Go – 6 disciplines  Chinese Chess – 5 disciplines 16 days 2500 atheletes & officials 150+ countires 5 mind sports Olympic Park & National Convention Center of Beijing

3 National Convention Centre National Gymnasium National Swimming Centre National Stadium Olympic Park Overview

4 Brand visibility of Games  TV CCTV, the main Chinese TV channel, will broadcast the 2008 World Mind Sport games 26 and 52 minute programs will be produced by IMSA and offered to TV channels worldwide to help promote the event Partners will be included in all those programs through their visibility at the event and through many billboarding operations  Internet Each competition of the Mind Sports Games will be broadcast on the Internet and on many websites through partnerships settled by the IMSA The programme will be offered for Internet broadcasting free of charge  The partners benefit from TV and Internet visibility through a perfectly adapted marketing scheme developed on site by the event organisation : Backdrops / Banners / Boards / Flags / Event room decoration… Accreditations / Press Kit / Tickets…  Millions of TV viewers and Internet fans will be watching the World Mind Sports Games

5 Hospitality  Accommodation 5 star hotel rooms – 160USD per room 4 star hotel rooms – 120USD per room Apartments  Condition China Organizers will bear all rooms for official players & officials China Organizers will give complimentary food supplies to official players & officials

6 General view of Apartment rooms  2, 3 and 4 people rooms Apartments will be used for Press people of Olympic Games For WMSG for teams

7 Transport  Local transports including airport services are on the side of organizers  National teams will arrange their travel to Beijing airport  Possible to ask support from Air China Company for the tickets  Ground transportation sponsor company – SHANGHAI GM

8 Draughts Disciplines  International Draughts (100) – Men 2 players from each country  International Draughts (100) – Women 1 player from each country  International Draughts (100) – Team 2 men & 1 women from each country  64 squares (Brazilian) – Men 2 players from each country  64 squares (Russian) – Women 1 player from each country  Checkers 2 players from each country  Team official - 2 officials from each country * Total 13 people from each country if no coincidence

9 Registration  Stage 1 (Form 1) Intent of participation  Deadline: 20 January 2008  Number of players & officials (planning)  Playing disciplines List of difficulties  Explanation letter  Expense calculation  Stage 2 (Form 2) Entry by name Deadline: 31 May 2008  Stage 3 (Form 3) Booking of accommodation by name Booking of airline tickets Visa for China Deadline: 20 June 2008 * All forms to be send to FMJD Bureau & Beijing 2008 Preparation Committee

10 Association to event communication  Event website A website dedicated to the event will be created in the first half of 2007 Partners will have their own page and links on this website  Specialised websites Partnerships will be established with specialised websites  Federations networks The IMSA will use the 4 Federations networks (which cover more than 400 national and international Federations worldwide) to promote the event and create extra visibility for the World Mind Sports Games partners  Press relations 4 International Press Conferences will be organised between April 2007 to October 2008  Newsletter Before the event, newsletters will go out to a large number of journalists and leaders to promote the event and create visibility for the partners Each partner will have its logo on the newsletters

11 Association to event communication  Press Campaign during the event Results & news will be communicated to the press on a daily basis throughout the 15 day event Many journalists from all over the world will be on-site during the whole event Press kits will be distributed to the media beforehand and again at the beginning of the event  Advertising Campaign Before and during the event, a large advertising campaign will be developed in China including:  TV spots  Radio spots  Insertion in Local and International newspaper  Insertion in Air Companies Magazines  Advertising boards: city, metro, buses…  Posters  Flyers  Official programme

12 Organigram of Website (IMSA side) IMSA Home Page (D) Forum (D) Questions / Answers (D) Find playing partners (D) Registration To IMSA Community (D) News (D) Sports (D) Bridge (D) Chess (D) Draughts (D) Go (D) Chinese Chess (D) Quiz (D) Presentation (F)

13 Sports on the Website Aims : To give to all those interested by the IMSA and the World Mind Sports Games the basis of the disciplines  General principles of the disciplines  The basis of each sport  Quiz to test knowledge  Make available to the players first-class international information in each discipline.  Interviews of champions  Links to the federations websites  Links to on-line game websites Each part/discipline is composed of two pages : - One educational page with international information with appropriate links to other sites and the end of the page. - Quiz (a password is necessary to see and answer the quiz)

14 Opportunities to get external sponsorship for National teams  Team uniform – At opening & closing ceremonies, also other times team members can wear same Uniform with Sponsor logo (Please remind it is not possible for Olympics)  Various events for fund raising – Tournaments, TV shows, etc. (with other mind sports)  Government funding – First Games medal & participation are very important for the Nation (IMSA will list the countries by number of medals same as Olympics)  For players, they can get points for FMJD titles  Historical importance  Nations can bring own TV

15 Contacts  FMJD Bureau Mr. Johan Bastiaannet Orteliusstr, 147 hs 1057 AX Amsterdam, Holland Tel: Fax:  FMJD – Beijing 2008 Preparation Committee Mr. Bat-Erdene Chimeddorj P.O.B-49/416, Ulaanbaatar, Mongolia Tel: Fax: