High Street UK 2020 An overview Simon Quin Institute of Place Management.

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Presentation transcript:

High Street UK 2020 An overview Simon Quin Institute of Place Management

Vitality & viability

town centre retail spend falling

Alsager Altrincham Ballymena Barnsley Congleton Holmfirth Market Rasen Morley St George, Bristol Wrexham

Literature review finding the evidence

164 measures of retail centre performance 1

166 factors that influence performance 2

50 additional factors identified by town partners!

22 experts ranked 201 factors

1.How much influence each factor has on the vitality and viability of the High Street 2.How much control a location has over the factor

Forget it Live with it Not worth it Get on with it! Get on with it! How much each factor influences vitality and viability How much control over a factor HSUK 2020 model

Attractions Accessibility Amenity Action 4 As

Activity hours Vision & strategy (leadership) Place marketing Management Barriers to entry Place assurance Adaptability Networks & partnerships 1. Animator making things happen

Retailers Comparison/convenience Chain vs Independent Merchandise Anchors Diversity Entertainment & Leisure 2. Attractions what the centre has to offer

Walking Accessible Liveable 3. Accessibility getting into, out of, and around the centre

Appearance Experience Necessities Attractiveness Recreational space Safety and crime Store development 4. Amenity experience within the centre

Footfall data indicator of vitality Supplied by Springboard 62 UK towns and cities 30 months of footfall ( ) 563,828,709 people counted!

Repositioning Reinventin g Rebranding Restructuring 4 Rs

1. Repositioning a strategy to enable places to identify distinct capabilities and develop competitive advantages (Kavaratzis & Ashworth 2008; Edensor 1998)

2. Reinventing revitalising a centre’s image and identity so it has meaning to its stakeholders (Kalandides 2011; Warnaby 2011)

3. Rebranding developing a meaning-making system that influences the ways in which people evaluate the place (Kavaratzis 2014)

4. Restructuring town centres are complex and contested places. They need vision, leadership and partnership management (Peel 2014, Rainisto 2003)

HSUK2020 focus for Alsager Rebranding Identifying action(s) to be achieved by end March 2015

Ask Think Listen Act Speak (Kavaratzis 2014)