February 25 th. 1. Channel marketing is more critical now than ever because of a major power shift from a. Retailers to Manufacturers b. Wholesalers to.

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Presentation transcript:

February 25 th

1. Channel marketing is more critical now than ever because of a major power shift from a. Retailers to Manufacturers b. Wholesalers to Retailers c. Manufacturers to Retailers d. Manufacturers to Wholesalers

2. Like most retailers Finish Line is most interested in selling a. Nike Merchandise b. Adidas Merchandise c. Reebok Merchandise d. Any Merchandise

3. Paying a retailer for shelf space is a. known as a Slotting Fee b. called the Dealer Up Front c. illegal in most states d. used only by big-name brands

4. The wine rack is an example of a. Premium b. Advertising Specialty c. Dealer Loader d. Allowance

5. Who won the Oscar last night for best actress? a. Karyn Elton b. Kaitlyn Elton c. Marion Cotillard

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