TRANSFORMATIONAL LEADERSHIP XEROX INCORPORATED TRANSFORMATIONAL LEADERSHIP

LEADING THROUGH QUALITY URSULA BURNS AND TRANSFORMATIONAL LEADERSHIP STYLE- “LEADING THROUGH QUALITY AT XEROX”

Company bacKground XEROX IS A MULTINATIONAL CORPORATION THAT SERVES THE GLOBAL DOCUMENT PROCESSING MARKET. IN THE EARLY 70'S, XEROX WAS MORE CONCERNED WITH AN ANTITRUST CASE THEY WERE INVOLVED IN. IN 1982, THEY DEVELOPED A REVITALIZATION PLAN CALLED "LEADERSHIP THROUGH QUALITY.”

LECTURER AIDS THESE LECTURE NOTES CAN BE UTILIZED BY THE LECTURE FOR TWO (2) THREE (3) HOUR CLASSES OR (3) THREE (2) HOUR CLASSES VIDEOS, SUPPLEMENTAL READINGS AND QUOTES FROM XEROX CEO URSULA BURNS ARE AVAILABLE FOR USE BY THE GRADUATE STUDENTS

LEARNING OUTCOMES TO ANALYZE HOW XEROX CORPORATION (XEROX) NEW CEO URSULA BURNS HAS UTILIZED HER TRANSFORMATIONAL LEADERSHIP SKILLS TO TURN THE COMPANY AROUND UNDERSTAND THE ISSUES AND CHALLENGES FACED BY WOMEN BUSINESS EXECUTIVES EXAMINE THE GROWTH AND SUCCESS OF URSULA BURNS. STUDY THE LEADERSHIP QUALITIES AND MANAGEMENT SKILLS OF URSULA BURNS. DISCUSS THE LEADERSHIP LESSONS THAT CAN BE LEARNT FROM URSULA BURNS. ANALYZE THE CHALLENGES FACED BY URSULA BURNS IN HER NEW ROLE AND EXPLORE WAYS IN WHICH SHE COULD OVERCOME THESE.

Swot analysis XEROX CORPORATION - STRATEGY AND SWOT ANALYSIS COVERS THE COMPANY’S STRUCTURE, OPERATION, SWOT ANALYSIS, PRODUCT AND SERVICE OFFERINGS AND CORPORATE ACTIONS, PROVIDING A 360° VIEW OF THE COMPANY. FEATURES: - DETAILED INFORMATION ON XEROX CORPORATION REQUIRED FOR BUSINESS AND COMPETITOR INTELLIGENCE NEEDS - A STUDY OF THE MAJOR INTERNAL AND EXTERNAL FACTORS AFFECTING XEROX CORPORATION IN THE FORM OF A SWOT ANALYSIS - AN IN-DEPTH VIEW OF THE BUSINESS MODEL OF XEROX CORPORATION INCLUDING A BREAKDOWN AND EXAMINATION OF KEY BUSINESS SEGMENTS

CASE STUDY THIS CASE STUDY CENTERS ON XEROX IN A GLOBAL ECONOMY I. LEADERSHIP OF XEROX IN THE 21ST CENTURY AND BEYOND II. THE LEADERSHIP OF URSULA BURNS CEO OF XEROX III.SWOT ANALYSIS FOR XEROX WITH NEW MANAGEMENT AT HELM IV. WHAT DOES THE FUTURE HOLD FOR XEROX?

XEROX BUSINESS MODEL

XEROX Business model ii

Quotes from Ursula Burns I'M AN ADVOCATE FOR CHANGE AND EAGER TO BREAK A LITTLE GLASS WHEN NEEDED. I'VE ALWAYS FELT THAT SATISFACTION WITH THE STATUS QUO HAS ALWAYS BEEN A RECIPE FOR DISASTER. IN TODAY'S WORLD, IT'S LIKE RAISING THE WHITE FLAG OF SURRENDER. SO WHILE I HONOR OUR PAST, I EMBRACE CHANGE AND RECOGNIZE THAT AS GOOD AS WE ARE TODAY, WE MUST BE THAT MUCH BETTER IN THE FUTURE. THAT'S MY MOST IMPORTANT CONTRIBUTION."1 - URSULA BURNS, CHAIRMAN AND CEO OF XEROX CORPORATION, IN 2009

STATEMENT OF INCOME - XEROX Condensed Consolidated Statements of Income (Unaudited)   Three Months Ended March 31, (in millions, except per-share data) 2012 2011 % Change Revenues Sales $ 1,588 1,671 (5 %) Service, outsourcing and rentals 3,767 3,632 4 % Finance income 148 162 (9 Total Revenues 5,503 5,465 1

Final Thoughts URSULA BURNS AND HER TEAM AT XEROX REALIZED THAT THEY NEEDED TO RESOLVE THE APPARENTLY CONTRADICTORY CHALLENGE OF FINDING NEW WAYS OF AFFECTING CHANGE WHILE SIMULTANEOUSLY BUILDING EMPLOYEE MORALE.