Market Research for your Successful Business Plan Ka-Neng Au Rutgers University 19 November 2003.

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Presentation transcript:

Market Research for your Successful Business Plan Ka-Neng Au Rutgers University 19 November 2003

Business information is … Plentiful Granular Not cheap

Business research is … Necessary for a business plan Time consuming A little over-whelming

Business plan research … Can be approached systematically

… with some help

… and more help

Industry analysis … Government resources Trade associations Research databases

Competitive landscape … Government resources Corporate directories Online directories

Market analysis … Government resources Research centers Published articles

Sample plans Collections in print sources Online sites Software packages

Promotion and marketing Ad rates Real estate listings Internet marketing

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