1. Accredited by eMarketing Association

2. There is a need for credentialed marketers 350 IT certifications yet e-marketing employs more people Certification recognizes initiative, motivation, professional development and competency Employers place a significant value on individuals with certification.

3. Internet related employment is expanding rapidly Supports more than 3.088 million workers Double the amount employed in real estate 60,000 more than the insurance industry Internet related jobs grew 29% during the period from Q199 to Q100 During the same period, not-Internet related jobs expanded by only 6.9% Of all Internet related jobs – Marketing and Sales employ the largest segments

4. Source: Center for Research in Electronic Commerce, Graduate School of Business, University of Texas at Austin Internet related jobs are not just in Information Technology, most are in Marketing

5. Certification adds value to the e-Commerce curriculum Higher student involvement and motivation Puts e-Commerce students on equal terms with IT students that have certifications available to them Provides students with a credential demonstrating competency on collage admissions applications, scholarship applications, employers and clients.

6. A wealth of resources for Utah students Access to industry leaders through a student bulletin board. White papers, resources, links, and exercises on the student web site. Discounts on trade publications and association memberships. Application for certification not required to access resources – open to all e-commerce students.

7. Certification students are recognized as leaders Students passing the certification examination receive a high quality personalized certificate of certification A 14K gold plate and enamel CeMA pin Inclusion on the eMA certification verification database Free Student Membership for one year in the eMarketing Association

8. The Process is simple Teachers will receive kits with a fill explanation of the program as well as brochures, posters and necessary forms. Teachers have the opportunity to be certified at no cost All Student materials will be in the kit Students applying for certification will have access to an 5 step online e-marketing course to help them prepare for the examination.

9. Fees are reduced and benefits added for Utah students CeMA certification usually requires $195.00 in fees Utah students pay only $40.00 total and receive a free student membership for one year in the eMA with their certification. Utah students save $

10. Student/Teacher materials are comprehensive Student guidebook on certification Application for certification Wall posters Complementary teacher certification voucher Teacher training guide booklet Online information sheet

11. All materials will be mailed to teachers and will also be available at the Utah Students website: www.emarketingassociation.com/utah/index.htm on July 25 www.emarketingassociation.com/utah/index.htm